PayPal On Track To Process Over $500 Million In Mobile Payments During 2010

In a guest post on Mashable today, Bill Zielke, senior director of Merchant Services at PayPal, divulged some interesting statistics in relation to his company’s mobile commerce and payments position.

PayPal has made a lot of progress recently on the mobile front, including integrating its ubiquitous payment technology in numerous apps and mobile services.  The company was one of the first to dive into mobile payments in a big way.  Because of it, PayPal is on track to process more than $500 million in mobile payments in 2010.  This is following dramatic growth, increasing nearly six-fold from $25 million in 2008 to $141 million in 2009.

Zielke said more than 5 million members regularly use PayPal from a mobile device, with those numbers rising substantially as their respective mobile apps have matured overtime.  This is in line with estimates that peg consumer spending via mobile devices at $119 billion by 2015, accounting for roughly 8% of all e-commerce activity.

This article is published by Mobile Marketing Watch, click here to read the original article.

Apple’s iPad: Exploring The Massive Mobile Marketing & Advertising Potential

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The announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a long time, and with it came unrivaled potential for mobile marketers and advertisers to explore new possibilities.

Apple has taken the same initiatives with the iPad- bringing the simplistic approach of the iPhone, combined with the processing power of larger laptop computers, to create a device that would appeal to just about anyone.  The iPad, and tablet devices in general, are an entirely new segment of mobile technology, and with it comes endless opportunities for brands to engage users in brand new ways.

The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general.  Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further.

The large screen provided by the tablet allows for the display of much richer media.

It can display hi-res videos and other content that’s always been cumbersome for users on smaller screens- this aspect is one of few hurdles mobile marketers and advertisers needed to overcome to make their content standout and bring the best of both worlds: the relevancy and location aspects of mobile devices, with the large-screen vibrancy of desktop and notebook computers. Video will be a huge asset to marketers on the iPad- the iPhone opened up the possibility of truly “watchable” video on mobile devices, and the iTunes store made access easier than ever.  With the iPad, that concept is taken to yet another level, and marketers will put it to good use.

Read the original article here.

Executives expect Big Mobile Ads Gains in 2010

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A new survey reveals, that mobile executives see big ad gains in 2010:

Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200%. That’s quite a bullish outlook. The survey by mobile consulting and research firm Chetan Sharma on 2010 predictions also covered topics including app stores, tiered pricing and mobile payments.

The continued growth of mobile data worldwide is expected to be the top mobile story in 2010, followed closely by the new Google phone and Android, with the rumored Apple tablet computer rounding out the top three.

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What devices other than phones will be big? Netbooks were cited by 41%, followed by e-readers (21%), and tablets (15%). And Motorola was the company pick as “comeback kid” in 2010, outpacing others like Microsoft, Nokia and Sprint by a wide margin.

One area where industry executives were not optimistic was the wireless carriers’ own app stores. Almost half (47%) predict they will lose steam this year and 26% by next year. Only 20% believed carriers’ branded app storefronts will be around for a long time.

On the regulatory front, the mobile industry doesn’t appear overly concerned with a more aggressive Federal Communications Commission under Chairman Julius Genachowski. Nearly 70% said the FCC’s national broadband plan to be submitted to Congress in February either won’t have any impact until the courts rule on it, or it won’t matter anyway.

Read the entire article here!

Predictions for “The Top 10 in ’10”

Millennial Media presents a new annual report: Millennial Media’s Top 10 Mobile Predictions for 2010. Based off of a compilation of observed consumer behaviors, advertiser and industry data, technology and device trends and campaign analysis pulled from their network, the predictions prove 2010 to be a defining year for mobile advertising.

Millenial Media states:

“2010 WILL NOT BE THE “YEAR OF MOBILE.” The proverbial “Year of Mobile” came and went. There was no cataclysmic tipping point that shocked industry-watchers into acknowledging mobile as a highly effective and efficient advertising medium.

While some were taking a wait-and-see approach, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing longer-term mobile strategies.

In 2010, brand advertisers will increasingly allocate larger portions of their digital media plan towards mobile to further capitalize on this truly personal consumer medium.”

Millenial Media gives these Top 10 for Mobile in 2010:

• The U.S. Mobile Web Will Reach Nearly 100M Unique Users Per Month in 2010
• Advertisers Invest Signi­ficantly in Site and Application Mobile Destinations
• New Entrants to the Mobile Market Emerge
• Location x Relevancy x Immediacy = Mobile Triple Play in 2010
• Advertisers Will Increasingly Buy Audiences over Buying Media Properties
• Mobile Will Be Called to Task on Privacy
• Mobile Retail Activity and Commerce Proliferates
• Demand Will Exceed Supplyin Some Areas; Supply Will Exceed Demand in Others
• Competition in the Application Space Increases
• Agencies Demand Frequency Capping & SOV

Click here for a free Download of the entire article and more detailed information on Millenial Media’s Top 10 in 2010.