Executives expect Big Mobile Ads Gains in 2010

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A new survey reveals, that mobile executives see big ad gains in 2010:

Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200%. That’s quite a bullish outlook. The survey by mobile consulting and research firm Chetan Sharma on 2010 predictions also covered topics including app stores, tiered pricing and mobile payments.

The continued growth of mobile data worldwide is expected to be the top mobile story in 2010, followed closely by the new Google phone and Android, with the rumored Apple tablet computer rounding out the top three.

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What devices other than phones will be big? Netbooks were cited by 41%, followed by e-readers (21%), and tablets (15%). And Motorola was the company pick as “comeback kid” in 2010, outpacing others like Microsoft, Nokia and Sprint by a wide margin.

One area where industry executives were not optimistic was the wireless carriers’ own app stores. Almost half (47%) predict they will lose steam this year and 26% by next year. Only 20% believed carriers’ branded app storefronts will be around for a long time.

On the regulatory front, the mobile industry doesn’t appear overly concerned with a more aggressive Federal Communications Commission under Chairman Julius Genachowski. Nearly 70% said the FCC’s national broadband plan to be submitted to Congress in February either won’t have any impact until the courts rule on it, or it won’t matter anyway.

Read the entire article here!

Predictions for “The Top 10 in ’10”

Millennial Media presents a new annual report: Millennial Media’s Top 10 Mobile Predictions for 2010. Based off of a compilation of observed consumer behaviors, advertiser and industry data, technology and device trends and campaign analysis pulled from their network, the predictions prove 2010 to be a defining year for mobile advertising.

Millenial Media states:

“2010 WILL NOT BE THE “YEAR OF MOBILE.” The proverbial “Year of Mobile” came and went. There was no cataclysmic tipping point that shocked industry-watchers into acknowledging mobile as a highly effective and efficient advertising medium.

While some were taking a wait-and-see approach, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing longer-term mobile strategies.

In 2010, brand advertisers will increasingly allocate larger portions of their digital media plan towards mobile to further capitalize on this truly personal consumer medium.”

Millenial Media gives these Top 10 for Mobile in 2010:

• The U.S. Mobile Web Will Reach Nearly 100M Unique Users Per Month in 2010
• Advertisers Invest Signi­ficantly in Site and Application Mobile Destinations
• New Entrants to the Mobile Market Emerge
• Location x Relevancy x Immediacy = Mobile Triple Play in 2010
• Advertisers Will Increasingly Buy Audiences over Buying Media Properties
• Mobile Will Be Called to Task on Privacy
• Mobile Retail Activity and Commerce Proliferates
• Demand Will Exceed Supplyin Some Areas; Supply Will Exceed Demand in Others
• Competition in the Application Space Increases
• Agencies Demand Frequency Capping & SOV

Click here for a free Download of the entire article and more detailed information on Millenial Media’s Top 10 in 2010.

Why 2010 will be the year of Mobile Marketing

President of socialvibe, Joe Marchese, shares his forecast for 2010:  The Year Of Mobile — Finally!

2010 will be the year mobile marketing begins to realize the promise marketers have imagined for so long.  What’s different in 2010? The phones are smarter, the networks are faster, an open development ecosystem is leading to faster innovation, and specialty mobile agencies have built up a solid knowledge base of what works.

The phones are not just faster with bigger screens — which would help all by itself — they are more and more commonly location-aware. Even more important, phones users are aware that their phones are aware of their location. Location awareness and faster network speeds are a huge part of why mobile is moving forward, but both would be meaningless without the third ingredient: the opening up of mobile platforms.

2010 will be the year mobile begins to realize its potential for marketers. Mobile as a platform is in the middle hyper-evolution. The ability to utilize mobile for marketing now exists, but it is evolving so fast it’s hard to create best practices that are repeatable. That’s what 2010 will be all about. There will be some huge success in mobile that will point everyone in the right direction.

Read the full article here!

What lies ahead – the Mobile Market 2010

It’s December, and that means we are already hearing that next year is the year of mobile. Which was the same for 2009, 2008, 2007 . . .

In part, this is being fuelled by recent announcements such as Google’s $750m acquisition of AdMob, not to mention the plethora of new entrants into the mobile market in the last year, such as Dell and Acer with their handset offerings, to name but a few.

However, after a decade or more of unfulfilled expectations, it goes without saying that (Google or no Google) mobile marketing is not going to ‘explode’ next year, or even the year after. Instead, mobile will continue to grow incrementally as a viable marketing channel as more brands and agencies fold it into their marketing mix. Coupled with a significant growth in both mobile internet usage and more advanced behaviours such as video, mobile search, and UGC, the continued evolution of mobile will require the industry to proactively provide consumers with services that are easy to access, relevant, and entertaining.

Mobile has made some big steps in 2009, but let’s build on that momentum, as there’s still plenty of work to be done. With much on the agenda, we’ll say developments right across the industry in the next 12 months, so it’s safe to say that 2010 promises to be yet another exciting year for mobile.

Find the original article on the Diffusion PR Blog.