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Posts Tagged ‘travel trend’

Travel industry trend: Mobile Marketing for hotels

Posted by TeamITI on December 10, 2009

Hotels increasingly notice the importance of a proper mobile marketing strategy for their business. In the artice “Making mobile work for your hotel”  Hotelmarketing.com states:

“Mobile mania is upon us, and as each year passes, consumers are becoming more and more reliant on mobile technology, only not just for the purpose of making calls anymore.

A recently published New York Times travel article, “Apps for the iPhone: A Traveler’s Companion, Pocket Size” summed up the growing dependence on these digital companions, likening them to an extra appendage that we can no longer live without.

And so is the case for millions of other mobile users. The fact is, we live in a connected world, and consumers expect an array of capabilities from their phones while in-transit. We want them for the convenience of day-to-day tasks, such as paying bills from the airport, we want them to entertain us while we are stuck commuting, we want them to make suggestions on where to eat or stay when we visit new locations, and now more than ever, we need them to make purchases while we are on the go. Consumers are already using the technology, so it is imperative to reach them where they are looking using the bevy of available mobile marketing tools to ensure that your brand is getting the attention you desire.”

Find the original article here!

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Posted in Facts, Figures & Trends, Travel Industry News & Trends | Tagged: , | Leave a Comment »

2009 Travel Trends

Posted by TeamITI on April 7, 2009

travelandleisureTravel & Leisure is looking at trends to be expected in 2009. Travel has definitely changed. In these tumultuous times, we return to the essential pleasures of travel, rediscovering classic destinations and old-fashioned manners, seeking out comfort and serenity and quiet. What’s old is new again this year.

10 Trends to follow:

  • Revisiting Classic Destinations
  • Bringing Back the 1950’s
  • More Luxury in Africa
  • More Affordable Tasting Menus
  • “Flashpacking”
  • New Travel Photo Technology
  • More High-Speed Trains
  • More Skyscraper Hotels
  • Cruising in Style
  • Better Airplane Etiquette

Learn more by watching the slideshow.

Posted in Articles & Research | Tagged: , | 1 Comment »

Matt Lauer has got travel wrong

Posted by TeamITI on March 16, 2009

goodmorningamericaMatt Lauer from the US television morning show, The Today Show, does an annual segment called “Where in the World?” in which he traipses to exotic destinations to pique his viewers’ interest. Well, apparently this year, he is “staying home” in an effort to avoid sending the “wrong” message.

So, why should Lauer discourage traveling abroad? If he is one who thinks outside the box, he will know that this is probably the most opportune time to travel for so many reasons. One, for those who can afford to travel, this is probably the best time to take advantage of travel bargains that wouldn’t be offered otherwise in a regular economy. Second, the world looks up to the United States to be the trailblazers of trends. Instead of “staying home,” US travelers should ready their passports and spur travel now more than ever.

Read entire article here.

Posted in Articles & Research | Tagged: , , | Leave a Comment »

Hard times ahead for world’s travel industry

Posted by TeamITI on January 12, 2009

world-travel-trend-report1BERLIN – Hard times lie ahead for the world’s travel industry. According to the ITB World Travel Trends Report, conducted by the consultants IPK International and commissioned by the global travel industry’s leading trade show, “at best, 2009 will be a year of stagnation.”

Published in Berlin, the trend analysis forecasts that in the wake of the global financial and economic crisis, the travel industry can expect to contract by one to two percent in 2009, and that in all likelihood, the downturn will continue before things improve. Nor are the signals for 2010 encouraging. Dr. Martin Buck, director of the Competence Center Travel & Logistics, Messe Berlin, stated, “Recent months have shown how quickly the circumstances on which to base reliable predictions can change. Besides any economic recovery, factors such as price developments on the markets for raw materials have a sustained impact on the travel industry, making it impossible to issue reliable forecasts at this time.”

According to the ITB Travel Trends Report, imminent negative developments will impact strongest on North America, Europe, and the business travel sector, rather than on holiday travel. According to Dr. Martin Buck, over the next two years, interest in short- and medium-range travel destinations will increase. In addition, with lower fuel prices there will be a resurgence of personal car travel. “This is a big opportunity for tourism in Germany,” Buck added.  ITB Berlin will be taking place from March 11-15, 2009. “Currently bookings are steady and numbers are very high. Once again we see that in an economically-difficult situation, a global network platform such as ITB Berlin is becoming increasingly important. In these times, business partners want to engage in direct, face-to-face dialogue,” he added.

The findings of the ITB World Travel Trends Reports indicate that the prospects for the travel market recovering vary significantly depending on the region. According to the researchers, the Asian-Pacific region and South America could emerge from the crisis by the end of this year, as these are the regions which depend most on rising demand from the threshold countries India and China. According to the trend analysis, there are positive signs for Europe as well. Even in times of great economic hardship, people are unwilling to give up holidays. Thus, according to a Europe-wide poll for the European Travel Monitor in 2008, 48 percent of respondents said they would definitely take a holiday in 2009, and that it was most likely they would travel more often than in 2008. Responding to the same question, 32 percent announced they would travel at least as often as in 2008 and only 14 percent said they would travel less. Six percent of those polled said that in 2009 they would not travel at all. However, figures within Europe vary considerably. Whereas Norwegians and Finns are eager to travel in 2009, Italians and Britons are rather less keen to make any plans.

The ITB World Travel Trends Report is based on the assessments of 60 tourism experts from 30 countries, on an IPK International trend analysis in leading source markets undertaken specifically for the forum, and on core data supplied by the World Travel Monitor®, recognized as the largest ongoing survey on global travel trends in some 60 source countries. This report is available for download at www.itb-berlin.com under Media Centre/Publications.

Related article: ITB Report Describes Impact of Economy on Travel (January 7, 2009)

Related article: Five Ways to Build Credibility and Trust in Uncertain Times


Posted in Travel Industry News & Trends | Tagged: , , | Leave a Comment »