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Posts Tagged ‘branding’

Apple’s iPad: Exploring The Massive Mobile Marketing & Advertising Potential

Posted by TeamITI on February 1, 2010

[tweetmeme source=”itimarketing”]

The announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a long time, and with it came unrivaled potential for mobile marketers and advertisers to explore new possibilities.

Apple has taken the same initiatives with the iPad- bringing the simplistic approach of the iPhone, combined with the processing power of larger laptop computers, to create a device that would appeal to just about anyone.  The iPad, and tablet devices in general, are an entirely new segment of mobile technology, and with it comes endless opportunities for brands to engage users in brand new ways.

The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general.  Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further.

The large screen provided by the tablet allows for the display of much richer media.

It can display hi-res videos and other content that’s always been cumbersome for users on smaller screens- this aspect is one of few hurdles mobile marketers and advertisers needed to overcome to make their content standout and bring the best of both worlds: the relevancy and location aspects of mobile devices, with the large-screen vibrancy of desktop and notebook computers. Video will be a huge asset to marketers on the iPad- the iPhone opened up the possibility of truly “watchable” video on mobile devices, and the iTunes store made access easier than ever.  With the iPad, that concept is taken to yet another level, and marketers will put it to good use.

Read the original article here.

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Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , , , , , , , , , | Leave a Comment »

Five Ways to Build Credibility and Trust in Uncertain Times

Posted by TeamITI on January 3, 2009

trust1Right now, the value of smart communications has simply never been higher. So, what should a company do during this time of unprecedented turmoil? Say nothing and wait for things to get better? Just the opposite needs to happen, and with lightning speed. At a time when all companies and whole industries are painted with the same brush, companies need to communicate more openly than ever before. Whether the news is good or bad, companies need to communicate to their key stakeholders to differentiate their strategy, to engender faith in management and to clearly articulate their corporate assets.

While these and the helpful checkpoints below are presented from a CEO’s perspective at http://www.chiefexecutive.net in a corporate context and the financial windfalls that have influenced Wall Street and the economy worldwide, there are are lessons to be learned for destination marketing and the travel and tourism industry at large.

Travelers, more discerning and smarter than ever when researching their next vacation, are becoming even more demanding about the value of their travel experience. Turning off the “marketing spigot” during bad times is not the solution.  Continuing the communication of your destination’s core values and innovating travel experiences through these times are crucial to your brand image and product awareness. And yes, of course, it may mean realigning some marketing strategies and redistributing resources. While this may be necessary for many organization, the key is to maintain that market visibility you have worked so hard for and stay connected with your customers.

Here are five ways to build credibility and trust in uncertain times as quoted in http://www.chiefexecutive.net:

1.      Communicate, communicate, communicate: In today’s environment, no news is definitely not good news.  Stakeholders want to hear from you more often, even if the content is shorter and excludes specific solutions to challenges.

2.      Define interim success: Set mini-benchmarks by which you can be judged and against which you can communicate progress.  By defining interim milestones of what constitute small success, you satisfy shareholders and board members, while simultaneously building loyalty and enhancing productivity among employees.

3.      Reinforce key messages: There are statistics showing that people need to hear things three times before they actually believe it.  Via multiple communications channels and through multiple voices, communicate your company’s core messages to reinforce your mission.  Once stakeholders hear the same messages time and again they begin to believe it and your reputation stays intact.

4.      Reputation is your friend: Your peers greatly impact how your company is perceived, so don’t leave it up to anyone else but yourself to define who and what you are; and what you are NOT. Ensure your messaging and actions accurately address and respond to the perception of your external constituencies.

5.      Substance over form: Over-emphasizing form vs. substance can have the opposite effect in times like today.  In fact, something that appears too slick or too expensive may actually impact the company’s reputation negatively. And while it’s important to maintain your brand standard—especially for customer-facing brands—for most other companies, substance over form is key.  Customers want to know they can rely on your standards of quality and that you will still be in business next week, next month, next year.

Posted in Customer Relations | Tagged: , , | 2 Comments »