Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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Archive for the ‘ITI Products & News’ Category

Topic for this week: QR-Codes

Posted by TeamITI on October 25, 2010

This week we at the ITI Marketing Team worked a lot with QR-Codes.

But what exactly are QR-Codes ? Why and what for do we use them?

Wikipedia teaches us that:  “A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”

Good to know! But why should we use this little square and how does it help us?

This is quit simple answered: The QR Code makes it easier for us to enter a certain website.  You don’t have to enter a long URL anymore, just take a picture of this matrix barcode and you will be forwarded to the website you want to go to. You don’t believe it? Try to take a picture of this  QR Code and see where it takes you!

If you want to find out more about the who to’s read this article: “How To Use QR Codes In Social Media”

Still not certain about OR Codes and their usage?

Read the whole article Tech Corner: QR-Codes

Let us know what you think of QR Codes  and your experience!

Corina Melzer
Marketing Project Manager
ITI Marketing

Posted in About us, Facts, Figures & Trends, ITI Products & News, Mobile Marketing, Products & Solutions, Social Media | Tagged: , , , | Leave a Comment »

eTicket to Ride: Andy’s Radio Interview about Mobile Marketing Technology

Posted by TeamITI on December 15, 2009

Once again, Andy Uhlig, Director of Business Development at ITI Marketing, Inc., joins Sandy from the Business Travel Radio for another great radio interview. In this week’s program on the Travel Talk Radio Andy talks about Mobile Marketing Solutions for the tourism industry:

“Great mobile technologies are allowing organizations and business to effectively market and sell travel products and services anywhere, anytime. The smart phone rules – Andy tells us how and why! ”

Listen to the interview here!

Archives will be up directly after the program at http://www.traveltalkradio.com/businesstravelradio.shtml

Posted in ITI Products & News, Mobile Marketing, Social Media | Tagged: , , , , | Leave a Comment »

Radio Interview: Mobile Phone Technology for Conference Attendees is Hot!

Posted by TeamITI on December 3, 2009

Andy Uhlig, Director of Business Development at ITI Marketing, Inc., joins Sandy from the Business Travel Radio from the main exhibit hall of the NTA’sannual conference in Reno, Nevada to talk about mobile technology for meetings planners and conference attendees:

“This year, Sandy attended and participated in this world-class yearly event that draws travel industry specialists from all over the globe. Andy’s particular product served as the glue that held the NTA conference together with his meetings2go.mobi mobile phone technology working as a meeting tracker and daily planner for many of the attendees. The service is deep in features and there is no doubt that our smart phones are as relevant as our computers. Welcome to 2010! Join Sandy to learn more.”

Archives will be up directly after the program at www.BusinessTravelRADIO.com

Listen to the interview here!

Posted in Facts, Figures & Trends, ITI Products & News, Mobile Marketing, Products & Solutions | Tagged: , , , , | Leave a Comment »

Five Steps to a Dynamic Mobile Marketing Campaign

Posted by TeamITI on February 8, 2009

mobilemktg1Mobile marketing is really starting to hit the radar screens of businesses and marketing professionals in the U.S. now. But not many businesses know where to start. Here is a quick run down of the five steps to creating a dynamic mobile marketing campaign.


Step One
Figure out what your target market wants and provide it to them.

Because mobile marketing is permission based (you have to get the customers’ to decide to opt in to participate in your campaign) it is critical that you have a mobile campaign that is something your customers want…


Step Two
Align what your target market wants with your desired outcome.

Just because you have to provide value to your customers doesn’t mean it won’t give you the return on investment you require…

Step Three
Choose the right mobile marketing tool for this campaign.

One of the biggest decisions you’ll make is what tool to use to reach out to your customers with mobile…

Step Four
Launch your mobile marketing campaign and market it.

Just because you have a mobile marketing campaign going doesn’t mean anyone will participate. You will need to proactively promote…

Step Five
Track what is working and make any necessary adjustments.

Mobile is highly trackable and there are tools available that will help you analyze your data to ensure your campaign is working…

Read entire article on FastCompany.com

columbusgaExample of Columbus, GA Convention & Visitors Bureau mobile visitor’s guide/ CityGuide2Go.

Contact us to learn more about this highly customizable marketing tool.

Posted in ITI Products & News, Mobile Marketing, Products & Solutions | Tagged: , , , | Leave a Comment »