Apple’s iPad: Exploring The Massive Mobile Marketing & Advertising Potential

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The announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a long time, and with it came unrivaled potential for mobile marketers and advertisers to explore new possibilities.

Apple has taken the same initiatives with the iPad- bringing the simplistic approach of the iPhone, combined with the processing power of larger laptop computers, to create a device that would appeal to just about anyone.  The iPad, and tablet devices in general, are an entirely new segment of mobile technology, and with it comes endless opportunities for brands to engage users in brand new ways.

The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general.  Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further.

The large screen provided by the tablet allows for the display of much richer media.

It can display hi-res videos and other content that’s always been cumbersome for users on smaller screens- this aspect is one of few hurdles mobile marketers and advertisers needed to overcome to make their content standout and bring the best of both worlds: the relevancy and location aspects of mobile devices, with the large-screen vibrancy of desktop and notebook computers. Video will be a huge asset to marketers on the iPad- the iPhone opened up the possibility of truly “watchable” video on mobile devices, and the iTunes store made access easier than ever.  With the iPad, that concept is taken to yet another level, and marketers will put it to good use.

Read the original article here.

2010 Calendar of Mobile Phone Events

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Want to learn more about mobile phones in 2010? Your best bet is to attend one of the world’s cutting edge mobile phone events. This is where you can see the latest concept phones, watch new apps be revealed, purchase mobile phone accessories and screen the latest mobile movies. The 2010 calendar of mobile phone events lists great mobile phone events that you might want to make plans to visit.

We picked some interesting examples for marketers:

FEBRUARY

Mobile World Congress, Barcelona, Spain. This is one of the top events of the year attended by people who work in the mobile phone industry. It’s being held in Barcelona on February 15th – 18th. The top people from all of the leading businesses in the mobile phone industry come together for a congress. At the same time is a mobile phone exhibition which is the largest of them all. Over 50,000 people attend this event each year. Are you going to be one of them?

MARCH

CTIA Wireless, Las Vegas, NV, USA. This conference has been going on for a quarter of a century and it’s still one of the best ones in the industry. It brings you information about everything that’s going on in the wireless world from mobile phones to wireless broadband news. It’s happening March 23rd to 25th in Vegas. Cloud computing, mobile social networking and mobile health are all issues that might be covered.

JUNE

MobiSYS, San Francisco, CA, USA. This event is where people come together to talk about mobile phone systems and applications. It’s being held June 15 – 18.

MobilWare 2010, Chicago, IL, USA. This event used to be held in Europe but now it’s in the U.S. It’s designed to be a place for discussion about the software that enables communication via mobile phones. It’s happening June 30th through July 2nd.

SEPTEMBER

MobiMedia, Lisbon, Portugal. This is an annual conference on the topic of mobile multimedia communications. This year’s event, held September 6-8, is going to focus on green issues in this sector.

BlackBerry Developer Conference, San Francisco, CA, USA. This September 27th event is specifically for mobile app developers working on the BlackBerry platform.

OCTOBER

Mobilize, San Francisco, CA. This is a single-day event happening sometime in October which is designed to talk about the next generation of mobile technology.

Which of these would you like to attend? Please leave us a comment!

To view the entire calender and read the original article, please click here!

eTicket to Ride: Andy’s Radio Interview about Mobile Marketing Technology

Once again, Andy Uhlig, Director of Business Development at ITI Marketing, Inc., joins Sandy from the Business Travel Radio for another great radio interview. In this week’s program on the Travel Talk Radio Andy talks about Mobile Marketing Solutions for the tourism industry:

“Great mobile technologies are allowing organizations and business to effectively market and sell travel products and services anywhere, anytime. The smart phone rules – Andy tells us how and why! ”

Listen to the interview here!

Archives will be up directly after the program at http://www.traveltalkradio.com/businesstravelradio.shtml

Radio Interview: Mobile Phone Technology for Conference Attendees is Hot!

Andy Uhlig, Director of Business Development at ITI Marketing, Inc., joins Sandy from the Business Travel Radio from the main exhibit hall of the NTA’sannual conference in Reno, Nevada to talk about mobile technology for meetings planners and conference attendees:

“This year, Sandy attended and participated in this world-class yearly event that draws travel industry specialists from all over the globe. Andy’s particular product served as the glue that held the NTA conference together with his meetings2go.mobi mobile phone technology working as a meeting tracker and daily planner for many of the attendees. The service is deep in features and there is no doubt that our smart phones are as relevant as our computers. Welcome to 2010! Join Sandy to learn more.”

Archives will be up directly after the program at www.BusinessTravelRADIO.com

Listen to the interview here!