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Executives expect Big Mobile Ads Gains in 2010

Posted by TeamITI on January 5, 2010

[tweetmeme source="itimarketing"]

A new survey reveals, that mobile executives see big ad gains in 2010:

Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200%. That’s quite a bullish outlook. The survey by mobile consulting and research firm Chetan Sharma on 2010 predictions also covered topics including app stores, tiered pricing and mobile payments.

The continued growth of mobile data worldwide is expected to be the top mobile story in 2010, followed closely by the new Google phone and Android, with the rumored Apple tablet computer rounding out the top three.

….

What devices other than phones will be big? Netbooks were cited by 41%, followed by e-readers (21%), and tablets (15%). And Motorola was the company pick as “comeback kid” in 2010, outpacing others like Microsoft, Nokia and Sprint by a wide margin.

One area where industry executives were not optimistic was the wireless carriers’ own app stores. Almost half (47%) predict they will lose steam this year and 26% by next year. Only 20% believed carriers’ branded app storefronts will be around for a long time.

On the regulatory front, the mobile industry doesn’t appear overly concerned with a more aggressive Federal Communications Commission under Chairman Julius Genachowski. Nearly 70% said the FCC’s national broadband plan to be submitted to Congress in February either won’t have any impact until the courts rule on it, or it won’t matter anyway.

Read the entire article here!

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