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Posts Tagged ‘research’

Small Business Leaders Prefer ‘Passive’ Social Media – For Now

Posted by TeamITI on January 18, 2010

[tweetmeme source=”itimarketing”]

While the concept of “social media” brings to mind images of active online discussions, a new study of small business social media use by Business.com finds that small business leaders currently show a strong preference for “passive” social media sources of business-relevant information — such as viewing webinars or reading online ratings, reviews and company blog posts — over those that require more active interaction with others. However, the use of social media resources requiring more active participation, such as asking business-related questions through Twitter or online question-and-answer forums, is set to rise among small business leaders as they gain access to effective online business networks.

These are the top five social media resources among study participants:

1. Webinars / Podcasts

Small business leaders find webinars and podcasts to be highly useful for learning new skills, ongoing professional training and/or researching industries, products and services without the expense and time commitment required to attend seminars in person.

2. Ratings & Reviews

Whether looking for the most useful software, best business book on a particular topic or qualifying potential products to stock in retail stores, small business leaders find that online ratings and reviews provide valuable input into the business buying process.

3. Company / Brand Pages on Social Networking Sites

With online social networking becoming mainstream, and as companies rush to establish a corporate and/or brand presence on these sites, many small business leaders turn to social networking sites for the latest information from important vendors.

4. Company Blogs

An oldstand by in the world of social media, small business leaders praise company blogs — at least, those that are “well written, current and with good thought leadership articles” — as great sources of information about business-relevant products, services and the underlying character of a company. Increasingly, small business leaders are connecting to company blog content through social networking sites.

5. Social Media Search

While some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Realizing this, over half of small business leaders using social media search for business-relevant information directly on sites such as Facebook, LinkedIn, Business.com Answers, SlideShare and many more.

A more detailed look at hundreds of write-in comments from the study suggests that business social media is definitely not about “socializing.” Instead, small business leaders judge the value of different social media resources based on how efficiently they can find what they need. More passive social media, like webinars, product/service ratings, company “fan” pages and blog posts, can be relatively quick ways to find basic, business-relevant information.

Read the original article here.

Posted in Articles & Research, Social Media | Tagged: , , , , , , , , , | Leave a Comment »

Executives expect Big Mobile Ads Gains in 2010

Posted by TeamITI on January 5, 2010

[tweetmeme source="itimarketing"]

A new survey reveals, that mobile executives see big ad gains in 2010:

Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200%. That’s quite a bullish outlook. The survey by mobile consulting and research firm Chetan Sharma on 2010 predictions also covered topics including app stores, tiered pricing and mobile payments.

The continued growth of mobile data worldwide is expected to be the top mobile story in 2010, followed closely by the new Google phone and Android, with the rumored Apple tablet computer rounding out the top three.

….

What devices other than phones will be big? Netbooks were cited by 41%, followed by e-readers (21%), and tablets (15%). And Motorola was the company pick as “comeback kid” in 2010, outpacing others like Microsoft, Nokia and Sprint by a wide margin.

One area where industry executives were not optimistic was the wireless carriers’ own app stores. Almost half (47%) predict they will lose steam this year and 26% by next year. Only 20% believed carriers’ branded app storefronts will be around for a long time.

On the regulatory front, the mobile industry doesn’t appear overly concerned with a more aggressive Federal Communications Commission under Chairman Julius Genachowski. Nearly 70% said the FCC’s national broadband plan to be submitted to Congress in February either won’t have any impact until the courts rule on it, or it won’t matter anyway.

Read the entire article here!

Posted in Articles & Research, Facts, Figures & Trends | Tagged: , , , , | Leave a Comment »

Ten Ways Social Media Changed Our Thinking in 2009

Posted by TeamITI on December 22, 2009

[tweetmeme source="itimarketing"]

This list was published by David Berkowitz, Senior Director of Emerging Media & Innovation at digital marketing agency 360i. Find out more about him here

In many ways social media managed to change our thinking about what happened, what’s going on, and how the world’s changing.  This list focuses on 10 ways in particular. Not all are exclusive to the past year, but many of the milestones from the past 12 months may well shape how we perceive the road ahead.

These four are probably the most interesting points in the list for marketers:

Sales: Dell has tracked over $6.5 million in revenue to Twitter. There are several  morals to the story: 1) It’s possible to track sales from Twitter. 2) It’s still in its infancy; Dell earned $61 billion last year, so its Twitter sales will barely cover the Post-it notes used at the 75,000+ employee company. 3) Those are only the direct sales, and every time the press reports on Dell’s model, some consumers will go to Dell’s outlet site without bothering to check what’s happening on Twitter. Bottom line, though, social media is making an impact on sales, and this year we finally started to measure that effect in earnest.

Searching: Google, Yahoo, and Bing committed to giving real-time search valuable real estate in their results pages. Sometimes it will be higher up and sometimes further down, and it will surely be much bigger than Twitter, but now it’s here. Most people aren’t going to think to search Twitter or Facebook or Foursquare, but they will visit Google or Yahoo or Bing, and they’ll access the real-time links if they’re relevant. We’re still learning when it’s relevant, but there’s little doubt now that it matters.

Local marketing: So, how did you find out about that restaurant? Did you see a special for mayors on Foursquare? Did a friend check in via Gowalla and share it as their Facebook status? Were you walking down the street with your iPhone out while you augmented reality with Yelp’s Monocle or Urbanspoon’s Scope? Okay, augmented reality may be more gimmicky, but the social services are starting to help people find each other — and help people find local hot spots. The fusion of mobile, social and local started to create real opportunities to change consumer behavior. What was true for early adopters in 2009 will apply to the fast followers in the year ahead.

News-sourcing: Journalists were among the first to embrace Twitter. Will they similarly lead the charge with Google Wave? They’re starting to, anecdotally at least. Mashable loves covering these stories, from the Seattle Times posting a Wave to find a suspected cop killer to town squares hosted by the Austin American-Statesman. Google Wave itself may or may not be the platform of the future, but it’s opened the door to news ways for the media to interact with their audience.

Six more in the list:

Democracy: The Green Revolution, Iran’s populist attempt to reject the summer’s election results, was a global eye-opener for how a tool like Twitter — so easily dismissed as frivolous — could change the world…..

Death: We now mourn in public. Michael Jackson inspired millions — billions? — to grieve openly….

Celebrity Access: In January, Ashton Kutcher joined Twitter. He was followed by Ellen DeGeneres in March and Oprah in April….

Fan participation: This summer, two amazing events happened in the arts world simultaneously…..

Gift giving: Thought you were doing something special for a Facebook friend by giving them one of those little icons as a gift?….

Gaming: In November 2009, over 6 million gamers (and their loved ones) bought the blockbuster “Modern Warfare 2.” That same month, about 70 million gamers played “Farmville”….

For more details and the original article please click here!

Posted in Articles & Research, Customer Relations, Social Media | Tagged: , , , , | Leave a Comment »

MMA Revises Mobile Marketing Definition

Posted by TeamITI on November 30, 2009

Mobile Marketing

The Mobile Marketing Association has officially released a new definition of the term “mobile marketing.”

According to the MMA, mobile marketing is described as: “A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

While easy to spot on the surface, there’s more to mobile marketing than digital coupons and the incessant ad campaigns that target our handsets.

During the Mobile Marketing Forum in Los Angeles, the MMA delved deeper into the existence, function, and, yes, the definition of mobile marketing – although the organization’s language has proven confusing to some, particularly when it came to discussing the “two parts of its taxonomy.”

  • The “set of practices” includes “activities, institutions, processes, industry players, standards, advertising and media, direct response, promotions, relationship management, CRM, customer services, loyalty, social marketing, and all the many faces and facets of marketing.”
  • To “engage” means to “start relationships, acquire, generate activity, stimulate social interaction with organization and community members, (and) be present at time of consumers expressed need.” Furthermore, engagement can be initiated by the consumer (”Pull” in form of a click or response) or by the marketer (”Push”).

To read the full announcement from the Mobile Marketing Association, check out their press release from last week.

Find the original article on Mobile Marketing Watch.com

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Posted in Articles & Research, Mobile Marketing, Tools & Tutorials, Travel Industry News & Trends | Tagged: , , , , , , , , | Leave a Comment »