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Posts Tagged ‘news’

Obama White House goes mobile!

Posted by TeamITI on January 21, 2010

[tweetmeme source=”itimarketing”]

How best to celebrate the first anniversary of the Obama administration? Well, with an app, of course – and a mobile web site, to boot.

Released today, the “The White House” app is so far only available for the iPhone and iPod touch, but more versions are promised soon. The app is loaded with more information than even the hardest-core policy wonk may want to know: information from the White House blog, news releases, photos of what the Commander-in-Chief is doing, and archived video. If posts and other content invite comments, users are linked back to the WhiteHouse.gov website.

By far the coolest feature is live streaming video, kicking off today with Domestic Policy Advisor Melody Barnes, who hosted a live chat and answered questions submitted via Facebook on school reform. The daily press briefing with Press Secretary Robert Gibbs is next. The app contains a schedule of live broadcasts.

The White House also announced plans for a mobile.whitehouse.gov, a mobile version of their site, coming in the next few weeks.

In the announcement, the administration call this another step on the way to an open, transparent government. It’s also a positive step for digital marketing. When established, traditional instituions (and does it get more established and traditional than the US government?) leveraging technology and communications in new and innovative ways, an example is set for businesses that are dragging their feet when it comes to moving initiatives into the digital mainstream.

Read the original article here.

Posted in Facts, Figures & Trends | Tagged: , , , , , , , , , | Leave a Comment »

2009 Word of the Year is “tweet”; Word of the Decade is “google”

Posted by TeamITI on January 11, 2010

[tweetmeme source="itimarketing"]

In its 20th annual words of the year vote, the American Dialect Society voted “tweet” (noun, a short message sent via the Twitter.com service, and verb, the act of sending such a message) as the word of the year and “google” (a generic form of “Google”, meaning “to search the Internet”) as its word of the decade.

Presiding at the Jan. 8 voting session in Baltimore were ADS Executive Secretary Allan Metcalf of MacMurray College, and Grant Barrett, chair of the New Words Committee of the American Dialect Society editorial director of online dictionary Wordnik.com. Barrett is also the editor of the column “Among the New Words”  in the society’s quarterly academic journal American Speech.

Word of the Year is interpreted in its broader sense as “vocabulary item” —not just words but phrases. The words or phrases do not have to be brand-new, but they have to be newly prominent or notable in the past year, in the manner of Time magazine’s Person of the Year.

The vote is the longest-running such vote anywhere, the only one not tied to commercial interests, and the word-of-the-year event up to which all others lead. It is fully informed by the members’ expertise in the study of words, but it is far from a solemn occasion. Members in the 119-year-old organization include linguists, lexicographers, etymologists, grammarians, historians, researchers, writers, authors, editors, professors, university students, and independent scholars. In conducting the vote, they act in fun and do not pretend to be officially inducting words into the English language. Instead they are highlighting that language change is normal, ongoing, and entertaining.

Find the entire article here.

Posted in Articles & Research, Fun Diversions, Social Media | Tagged: , , , , | Leave a Comment »

MMA Revises Mobile Marketing Definition

Posted by TeamITI on November 30, 2009

Mobile Marketing

The Mobile Marketing Association has officially released a new definition of the term “mobile marketing.”

According to the MMA, mobile marketing is described as: “A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

While easy to spot on the surface, there’s more to mobile marketing than digital coupons and the incessant ad campaigns that target our handsets.

During the Mobile Marketing Forum in Los Angeles, the MMA delved deeper into the existence, function, and, yes, the definition of mobile marketing – although the organization’s language has proven confusing to some, particularly when it came to discussing the “two parts of its taxonomy.”

  • The “set of practices” includes “activities, institutions, processes, industry players, standards, advertising and media, direct response, promotions, relationship management, CRM, customer services, loyalty, social marketing, and all the many faces and facets of marketing.”
  • To “engage” means to “start relationships, acquire, generate activity, stimulate social interaction with organization and community members, (and) be present at time of consumers expressed need.” Furthermore, engagement can be initiated by the consumer (”Pull” in form of a click or response) or by the marketer (”Push”).

To read the full announcement from the Mobile Marketing Association, check out their press release from last week.

Find the original article on Mobile Marketing Watch.com

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Posted in Articles & Research, Mobile Marketing, Tools & Tutorials, Travel Industry News & Trends | Tagged: , , , , , , , , | Leave a Comment »