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Apple’s iPad: Exploring The Massive Mobile Marketing & Advertising Potential

Posted by TeamITI on February 1, 2010

[tweetmeme source=”itimarketing”]

The announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a long time, and with it came unrivaled potential for mobile marketers and advertisers to explore new possibilities.

Apple has taken the same initiatives with the iPad- bringing the simplistic approach of the iPhone, combined with the processing power of larger laptop computers, to create a device that would appeal to just about anyone.  The iPad, and tablet devices in general, are an entirely new segment of mobile technology, and with it comes endless opportunities for brands to engage users in brand new ways.

The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general.  Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further.

The large screen provided by the tablet allows for the display of much richer media.

It can display hi-res videos and other content that’s always been cumbersome for users on smaller screens- this aspect is one of few hurdles mobile marketers and advertisers needed to overcome to make their content standout and bring the best of both worlds: the relevancy and location aspects of mobile devices, with the large-screen vibrancy of desktop and notebook computers. Video will be a huge asset to marketers on the iPad- the iPhone opened up the possibility of truly “watchable” video on mobile devices, and the iTunes store made access easier than ever.  With the iPad, that concept is taken to yet another level, and marketers will put it to good use.

Read the original article here.

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