Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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Posts Tagged ‘microblogging’

What to Tweet?

Posted by TeamITI on July 6, 2009

twitterby Dave Morgan Mediapost’s Online Spin

It’s hard — if not impossible — to escape Twitter these days. Not only has it been in the spotlight for its role in the aftermath of the election in Iran, but it’s on magazine covers, CNN and trade publications virtually every day. Is it overhyped? I don’t think so.

I started using Twitter several months ago and now believe that it is a critical tool for senior execs in emerging markets — certainly for those working in the media and marketing world. You can reach and involve so many critical folks so quickly, no other communication tool or platform comes close.

So, you’re ready to jump in and use Twitter, or ready to go from lurking to participating. What should you Tweet? Here are my thoughts:

  • Conferences. This one is easy for business execs. Tweeting about conferences you’re attending and insights that you hear from speakers not only connects you with peers at the event, but also provides a valuable service to those who aren’t there.

  • Questions. The Twitterari love to help each other. If you need something or have a question you need to answer, ask the community!

  • Opinions. Whether you want to float a trial balloon or find similarly minded folks, Twitter is a great place to do it.

  • What you are doing. This can be overdone, but it can add a degree of humanity to your communcations and Twitter realionships, helping you find others who share your interests.

  • Engage in a conversation. This is the best part. Twitter can enable you to talk online communities with Craig Newmark or venture capital with Fred Wilson. You only get what you contribute, but the exchanges can be extraordinary.

  • Announcements. Twitter can be a critical component of your trade publicity activities. But don’t abuse it — make sure that the news matters and that your community cares.

This is by no means a comprehensive list, but it should help you get started. For those of you who Twitter, use the Comments section here to tell us how you like to use it.

Posted in Customer Relations, Social Media | Tagged: , , , , , | Leave a Comment »

50 Ideas on Using Twitter for Business

Posted by TeamITI on May 22, 2009

ideasWe really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

Some of the top ideas:

Point out interesting things in your space, not just about you.

Be wary of always pimping your stuff. Your fans will love it. Others will tune out.

Talk about non-business, too

Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”

Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”

You don’t have to read every tweet.

Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).

Twitter gives your critics a forum, but that means you can study them.

Go and get all 50 ideas here.

P.S. Oh, by the way, did you know that Dell made $1 million through Twitter?

Posted in Articles & Research, Customer Relations, Social Media | Tagged: , , , | Leave a Comment »