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Posts Tagged ‘smartphone’

Why 2010 will be the year of Mobile Marketing

Posted by TeamITI on December 16, 2009

President of socialvibe, Joe Marchese, shares his forecast for 2010:  The Year Of Mobile — Finally!

2010 will be the year mobile marketing begins to realize the promise marketers have imagined for so long.  What’s different in 2010? The phones are smarter, the networks are faster, an open development ecosystem is leading to faster innovation, and specialty mobile agencies have built up a solid knowledge base of what works.

The phones are not just faster with bigger screens — which would help all by itself — they are more and more commonly location-aware. Even more important, phones users are aware that their phones are aware of their location. Location awareness and faster network speeds are a huge part of why mobile is moving forward, but both would be meaningless without the third ingredient: the opening up of mobile platforms.

2010 will be the year mobile begins to realize its potential for marketers. Mobile as a platform is in the middle hyper-evolution. The ability to utilize mobile for marketing now exists, but it is evolving so fast it’s hard to create best practices that are repeatable. That’s what 2010 will be all about. There will be some huge success in mobile that will point everyone in the right direction.

Read the full article here!

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Posted in Articles & Research, Facts, Figures & Trends | Tagged: , , , , , , , , , | Leave a Comment »

Mobile Internet going strong; advertisers pay attention

Posted by TeamITI on March 17, 2009

mobilemarketingAccording to an article in the Los Angeles Times, quoting a ComScore study released on March 16th, he number of U.S. cellphone users who accessed the mobile Internet daily in January reached 22 million, double that of a year earlier.  Some other key findings include:

  • The number of people using the mobile Web to access a social networking site quadrupled to 9 million.
  • The number of people who used the mobile Web to trade stocks or access a financial account nearly tripled to 3 million.
  • The number of people with smartphones in the US increased 81% over the past year, to 24.8 million from 13.7 million.
  • Popular content also is driving the on-the-go Internet numbers as media properties such as CNN and Google perfect their mobile sites.

This is all good news for advertisers, who are struggling to find an effective place to reach people in a year in which their budgets are significantly smaller than last. Donovan says internal ComScore studies have found that ads viewed on mobile phones can have higher click-through rates than those viewed on computers. Some mobile ads are viewed by users who are otherwise difficult to reach, such as those who don’t use computers as much and mostly check the Web on their phones.

Read entire article here.

Posted in Articles & Research, Mobile Marketing | Tagged: , , , | Leave a Comment »