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Posts Tagged ‘mobile phone’

Only Wireless Phones in One-Fifth of US Households

Posted by TeamITI on January 12, 2010

[tweetmeme source="itimarketing"]

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January – June 2009 National Health Interview Survey by the US Centers for Disease Control (via MarketingCharts).

The study also found that approximately 21.1% of all US adults (about 48 million) lived in households with only wireless telephones; 21.3% of all children (nearly 16 million) lived in households with only wireless telephones. Moreover, one of every seven American homes (14.7%) had a landline but still receives all or almost all of its calls on wireless telephones.

Wireless-Only Steadily Increasing

The CDC reports that the percentage of households that are wireless-only has been steadily increasing and rose by approximately 5 percentage points in 12 months, from 17.5% in the first six months of 2008 to 22.7% in the first six months of 2009.

There are additional CDC study findings about wireless-only households regarding demographic differences from the first half of 2009.

Demographic Distributions

In terms of percent distribution of selected demographic characteristics for adults living in households with only wireless telephones, the survey found little change over the past three years, except as related to sex, age, and employment status.

Wireless-Mostly Households

Among households with both landline and wireless telephones, 24.8% received all or almost all calls on the wireless telephones, based on data for the period July through December 2008. These wireless-mostly households make up 14.7% of all households, the study found.

The percentage of adults living in wireless-mostly households has been increasing over time. During the first six months of 2009, nearly 37 million adults (16.2%) lived in wireless-mostly households. Although this prevalence estimate was not significantly different from the estimate for the last 6 months of 2008 (15.4%), it was significantly greater than the estimate for the first 6 months of 2008 (14.4%).

Find the entire article here.

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Posted in Articles & Research, Facts, Figures & Trends | Tagged: , , , | Leave a Comment »

2010 Calendar of Mobile Phone Events

Posted by TeamITI on January 6, 2010

[tweetmeme source="itimarketing"]

Want to learn more about mobile phones in 2010? Your best bet is to attend one of the world’s cutting edge mobile phone events. This is where you can see the latest concept phones, watch new apps be revealed, purchase mobile phone accessories and screen the latest mobile movies. The 2010 calendar of mobile phone events lists great mobile phone events that you might want to make plans to visit.

We picked some interesting examples for marketers:
FEBRUARY

Mobile World Congress, Barcelona, Spain. This is one of the top events of the year attended by people who work in the mobile phone industry. It’s being held in Barcelona on February 15th – 18th. The top people from all of the leading businesses in the mobile phone industry come together for a congress. At the same time is a mobile phone exhibition which is the largest of them all. Over 50,000 people attend this event each year. Are you going to be one of them?

MARCH

CTIA Wireless, Las Vegas, NV, USA. This conference has been going on for a quarter of a century and it’s still one of the best ones in the industry. It brings you information about everything that’s going on in the wireless world from mobile phones to wireless broadband news. It’s happening March 23rd to 25th in Vegas. Cloud computing, mobile social networking and mobile health are all issues that might be covered.

JUNE

MobiSYS, San Francisco, CA, USA. This event is where people come together to talk about mobile phone systems and applications. It’s being held June 15 – 18.

MobilWare 2010, Chicago, IL, USA. This event used to be held in Europe but now it’s in the U.S. It’s designed to be a place for discussion about the software that enables communication via mobile phones. It’s happening June 30th through July 2nd.

SEPTEMBER

MobiMedia, Lisbon, Portugal. This is an annual conference on the topic of mobile multimedia communications. This year’s event, held September 6-8, is going to focus on green issues in this sector.

BlackBerry Developer Conference, San Francisco, CA, USA. This September 27th event is specifically for mobile app developers working on the BlackBerry platform.

OCTOBER

Mobilize, San Francisco, CA. This is a single-day event happening sometime in October which is designed to talk about the next generation of mobile technology.

Which of these would you like to attend? Please leave us a comment!

To view the entire calender and read the original article, please click here!

Posted in Facts, Figures & Trends, Mobile Marketing | Tagged: , , , , | Leave a Comment »

Mobile Is A Separate Channel

Posted by TeamITI on July 17, 2009

cellphonesA new study from Universal McCann, reported in mediaweek.com, finds that one out of every seven minutes of media consumption today takes place via mobile devices.

The study found that 80% of smart-phone users are satisfied with the quality of the Internet on their mobile devices.

19 million mobile Web users in the U.S access the Internet on a weekly basis, with mobile usage expected to grow by 60% over the next two years. According to the respondents:

  • 95% said they used mobile media to fill downtime
  • 82% said they use it at work
  • 81% while shopping
  • 80% at home
  • 65% while commuting to their jobs

The study concludes that those activities create an opportunity for marketers to transition with consumers as they move from activity to activity throughout the day. Among specific activities,

  • 73% of respondents reported searching for maps and directions
  • 55% said they participated in social networking or sought out restaurant and movie listings or reviews
  • 44% reported seeking national news and information
  • 55% of mobile users follow brands across multiple media
  • 56% said they have been driven to mobile from other media
  • 42% said they have been driven from mobile to other media

Graeme Hutton, director of consumer insights at UM, says that “Mobile is a separate channel” that allows marketers to talk to consumers wherever they go. And he notes that mobile users are surprisingly accepting of advertising, saying that:

  • 38% of respondents said they had taken action based on mobile ads
  • 30% said mobile ads had led them to share information
  • 22% said mobile ads had influenced a purchase decision

The study shows that  27% of the respondents said that they were “completely focused” when using mobile, slightly lower than the 33% who reported being completely focused when surfing the Web on computers, but higher than TV, newspapers and magazines (all less than 20%) and radio (6%).

Read more about it in Media Week.

Posted in Articles & Research, Mobile Marketing | Tagged: , , | Leave a Comment »

Using Mobile Phone for Your Summer Travels

Posted by TeamITI on May 15, 2009

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Posted in Articles & Research, Travel Industry News & Trends | Tagged: , , | Leave a Comment »