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Posts Tagged ‘ipad’

iPad: Users Younger, Wealthier more Engaged

Posted by TeamITI on August 8, 2010

Users of the iPad and iPhone mobile devices, based on the iOS platform, tend to be younger and wealthier than typical mobile subscribers, according to a recent survey by The Nielsen Company. Only about 15% of iPad users are more than 56 years old compared to 33% of all mobile subscribers. However, while more than 10% of both iPad and iPhone users are 18-24, compared to less than 10% of all mobile subscribers, the most substantial difference occurs in the 25-36 age bracket. About 40% of iPad users and 30% of iPhone users fall into the 25-36 category, compared to about 20% of all mobile subscribers.

How Engaged? Tips to Up iPad Ad Interactivity Even More
Early advertisers on the iPad – Target, Dove and Ford Lincoln – all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from Mobclix, which just launched the Mobclix Index, a new monthly series of infographics that aims to shed more light on the constantly shifting mobile ecosystem. Platforms including Apple‘s iPhone and iPad, Google Android, Research In Motion‘s BlackBerry and Windows Mobile 7 will be highlighted. Based on advertising data resulting from the total number of iPad ads served by Mobclix (300 million impressions per month on average), the Index finds that, yes, there is increased engagement on gaming apps played on the iPad versus the iPhone.

This article is published by Francis Anderson, click here to read the original article.

Posted in Facts, Figures & Trends, Mobile Marketing | Tagged: , , , , | Leave a Comment »

Adobe to Roll Out New Publishing Software for Tablets

Posted by TeamITI on July 20, 2010

Adobe is working on a new kind of creative software specifically intended to help you publish digital magazines for tablet devices such as the iPad, the company revealed today.

This new software, which will soon take its place in the Creative Suite pantheon, will be downloadable from Adobe Labs and will include tools that bridge the gap between print-oriented InDesign and software for interactive formats.

The company’s goal is to make it simpler for more publishers to create and profit from tablet magazines like Wired’s hugely successful iPad offering. Wired used InDesign and a mix of other software to make its product.

The new Adobe technologies will focus on mobile hardware-specific needs, including 360-degree image rotation and pinch/swipe gestural navigation for panning and zooming. This is currently accomplished through an AIR utility, the Interactive Overlay Creator. In future versions of InDesign, the Interactive Overlay Creator will be an integrated feature.

Adobe is also making it easier to add mobile-friendly multimedia to slick, print-reminiscent layouts. From what we can see in a brief demo, it looks like designers will have a lot of fun taking an on-screen mockup to a .issue format magazine with relative ease. We can’t wait to try it out ourselves.

Adobe will let you import layouts from InDesign to the new workflow. From there, you’ll be able to add metadata, experiment with portrait and landscape layouts, and export content to the .issue format — a brand-new, ready-to-render file for digital magazines.

This article is published by Mashable, click here to read the original article.

Posted in Tools & Tutorials | Tagged: , , , | Leave a Comment »

6 Tools For Better Blogging With An iPad

Posted by TeamITI on July 15, 2010

The upside to blogging with an iPad is that it’s portable and you can easily log your thoughts on a screen that is a lot more convenient than typing into an iPhone or other smartphone. Also, there are a number of apps to make it fairly easy.

The downside is that even though typing is easier on a much larger screen, typing on a screen vs. a tactile keyboard still takes some getting used to, even if you’re an iPhone owner.

Here are several tips and tools that you can use to become productive more quickly when blogging using an iPad.

WordPress App – The free app for WordPress is handy and is of course a very limited version of the web based version. The advantage of using the app is a simplified view and larger editing area. Basic functions like create, edit and delete of pages, comments and posts is available. If the limited nature of the app doesn’t work for you, the web based version works well too, albeit with smaller text and work area.
Bonus tip: Another handy blogging tool for iPad is BlogPress, which now supports updating Twitter & Facebook as well as upload & embedding of YouTube videos.

Dragon Dictation
– One very handy workaround awkward typing on the iPad is to use speech to text. I had pretty low expectations of Dragon speech to text software but it’s pretty easy to use. You just speak into the microphone on the iPad and then copy the text from Dragon software over into WordPress or wherever it is that you’re blogging with. There might be a few small edits to make, but I found it to be pretty efficient and pretty accurate. Speech to text saves a lot of time and it’s something you can do when typing isn’t convenient. In fact, most of this post was done with Dragon.

PhotoPad & Built-In Screen Capture – With many blog posts, I capture images as screen grabs and then do some editing to customize for a particular blog post. iPhones and iPads can easily take a picture of whatever is displayed on your screen by holding down the top and bottom buttons at the same time. The image is automatically stored to your images folder.
Then I use the free PhotoPad app to open the image and do basic editing. Upload the image using WordPress and you’re all set. Editing options are very limited and I would love to get other recommendations.

Disqus Pro App – We use Disqus to manage comments on Online Marketing Blog, so moderation duties can be handled in part with this app that is made for iPhone, but usable on the iPad.

Echofon Pro – What good is writing a great blog post (or dictating one as in our case here) if no one knows you’ve published it? That’s where tools for Twitter and/or Facebook come in. I use Echofon for my Tweeting activities on my iPhone 4 and the iPad. In regards to blog promotion, it’s a quick way to share links to your best posts. There is a Tweetdeck app for iPad too, but I’ve had little luck getting it to work.

Analytics App – If you need a quick fix for top level web stats for your blog and you use Google Analytics, then this app comes in handy. Like the other apps on this list, it’s limited, but can offer you info on the go.

Will the iPad server as a replacement device for blogging over the laptop?  For now: no. The limited features of the iPad apps over their web counterparts means too much switching back and forth between app and browser. However, the iPad is providing more convenient access to blogging than a cell phone.

There are many other apps for iPad and if you have found some that are particularly useful for blogging, please share in the comments.

This article is published by TopRank, click here to read the original article.

Posted in Mobile Marketing, Tools & Tutorials | Tagged: , | Leave a Comment »

Apple’s iPad: Exploring The Massive Mobile Marketing & Advertising Potential

Posted by TeamITI on February 1, 2010

[tweetmeme source=”itimarketing”]

The announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a long time, and with it came unrivaled potential for mobile marketers and advertisers to explore new possibilities.

Apple has taken the same initiatives with the iPad- bringing the simplistic approach of the iPhone, combined with the processing power of larger laptop computers, to create a device that would appeal to just about anyone.  The iPad, and tablet devices in general, are an entirely new segment of mobile technology, and with it comes endless opportunities for brands to engage users in brand new ways.

The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general.  Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further.

The large screen provided by the tablet allows for the display of much richer media.

It can display hi-res videos and other content that’s always been cumbersome for users on smaller screens- this aspect is one of few hurdles mobile marketers and advertisers needed to overcome to make their content standout and bring the best of both worlds: the relevancy and location aspects of mobile devices, with the large-screen vibrancy of desktop and notebook computers. Video will be a huge asset to marketers on the iPad- the iPhone opened up the possibility of truly “watchable” video on mobile devices, and the iTunes store made access easier than ever.  With the iPad, that concept is taken to yet another level, and marketers will put it to good use.

Read the original article here.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , , , , , , , , , | Leave a Comment »