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Posts Tagged ‘twitter for business’

Small Business Leaders Prefer ‘Passive’ Social Media – For Now

Posted by TeamITI on January 18, 2010

[tweetmeme source=”itimarketing”]

While the concept of “social media” brings to mind images of active online discussions, a new study of small business social media use by Business.com finds that small business leaders currently show a strong preference for “passive” social media sources of business-relevant information — such as viewing webinars or reading online ratings, reviews and company blog posts — over those that require more active interaction with others. However, the use of social media resources requiring more active participation, such as asking business-related questions through Twitter or online question-and-answer forums, is set to rise among small business leaders as they gain access to effective online business networks.

These are the top five social media resources among study participants:

1. Webinars / Podcasts

Small business leaders find webinars and podcasts to be highly useful for learning new skills, ongoing professional training and/or researching industries, products and services without the expense and time commitment required to attend seminars in person.

2. Ratings & Reviews

Whether looking for the most useful software, best business book on a particular topic or qualifying potential products to stock in retail stores, small business leaders find that online ratings and reviews provide valuable input into the business buying process.

3. Company / Brand Pages on Social Networking Sites

With online social networking becoming mainstream, and as companies rush to establish a corporate and/or brand presence on these sites, many small business leaders turn to social networking sites for the latest information from important vendors.

4. Company Blogs

An oldstand by in the world of social media, small business leaders praise company blogs — at least, those that are “well written, current and with good thought leadership articles” — as great sources of information about business-relevant products, services and the underlying character of a company. Increasingly, small business leaders are connecting to company blog content through social networking sites.

5. Social Media Search

While some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Realizing this, over half of small business leaders using social media search for business-relevant information directly on sites such as Facebook, LinkedIn, Business.com Answers, SlideShare and many more.

A more detailed look at hundreds of write-in comments from the study suggests that business social media is definitely not about “socializing.” Instead, small business leaders judge the value of different social media resources based on how efficiently they can find what they need. More passive social media, like webinars, product/service ratings, company “fan” pages and blog posts, can be relatively quick ways to find basic, business-relevant information.

Read the original article here.

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Posted in Articles & Research, Social Media | Tagged: , , , , , , , , , | Leave a Comment »

What to Tweet?

Posted by TeamITI on July 6, 2009

twitterby Dave Morgan Mediapost’s Online Spin

It’s hard — if not impossible — to escape Twitter these days. Not only has it been in the spotlight for its role in the aftermath of the election in Iran, but it’s on magazine covers, CNN and trade publications virtually every day. Is it overhyped? I don’t think so.

I started using Twitter several months ago and now believe that it is a critical tool for senior execs in emerging markets — certainly for those working in the media and marketing world. You can reach and involve so many critical folks so quickly, no other communication tool or platform comes close.

So, you’re ready to jump in and use Twitter, or ready to go from lurking to participating. What should you Tweet? Here are my thoughts:

  • Conferences. This one is easy for business execs. Tweeting about conferences you’re attending and insights that you hear from speakers not only connects you with peers at the event, but also provides a valuable service to those who aren’t there.

  • Questions. The Twitterari love to help each other. If you need something or have a question you need to answer, ask the community!

  • Opinions. Whether you want to float a trial balloon or find similarly minded folks, Twitter is a great place to do it.

  • What you are doing. This can be overdone, but it can add a degree of humanity to your communcations and Twitter realionships, helping you find others who share your interests.

  • Engage in a conversation. This is the best part. Twitter can enable you to talk online communities with Craig Newmark or venture capital with Fred Wilson. You only get what you contribute, but the exchanges can be extraordinary.

  • Announcements. Twitter can be a critical component of your trade publicity activities. But don’t abuse it — make sure that the news matters and that your community cares.

This is by no means a comprehensive list, but it should help you get started. For those of you who Twitter, use the Comments section here to tell us how you like to use it.

Posted in Customer Relations, Social Media | Tagged: , , , , , | Leave a Comment »

50 Ideas on Using Twitter for Business

Posted by TeamITI on May 22, 2009

ideasWe really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

Some of the top ideas:

Point out interesting things in your space, not just about you.

Be wary of always pimping your stuff. Your fans will love it. Others will tune out.

Talk about non-business, too

Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”

Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”

You don’t have to read every tweet.

Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).

Twitter gives your critics a forum, but that means you can study them.

Go and get all 50 ideas here.

P.S. Oh, by the way, did you know that Dell made $1 million through Twitter?

Posted in Articles & Research, Customer Relations, Social Media | Tagged: , , , | Leave a Comment »