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Posts Tagged ‘apple’

10 Reasons Apple Ping Won’t Beat Facebook Anytime Soon

Posted by TeamITI on September 29, 2010

You Can’t Import Friends

Right now, while there is ongoing debate about whether or not Ping was previously enabling the ability to import friend from Facebook, the reality is that at this point, you can’t import friends from anywhere. There isn’t even an email import functionality, which was the key tool that made most social networks go viral in the first place.

Ping Isn’t Global

Right now it isn’t possible to connect to Ping in the majority of countries. Instead, the service is currently limite to 23 countries. Given that most of my friends are in the U.S., it’s not a deal breaker for me personally, however it’s definitely going to be an issue if Apple wants global domination. Additionally, Ping only functions on Apple products! If Apple doesn’t open up their product to other companies, there’s no chance they’ll be able to kill Facebook.

Yes, iTunes doesn’t just run on Apple computers, however there are no other mobile devices that have iTunes or Ping available to them. Apple will need a more open strategy if they were to compete with Facebook in the long-term.

Uploading Photos Has Issues

I couldn’t get my profile photo uploading, and more significant is that photos must go through an approval process! That’s like an online dating site or something. Facebook thankfully has automated filtering systems. With all the software engineers over at Apple, you’d imagine the company would be able to come up with a more efficient system which doesn’t require the manual approval of all images.

Certain Areas Freeze

After trying to watch one of Lady Gaga’s videos within the service, I couldn’t figure out how to exit out of watching the video. This wasn’t the only area where I ran into minor user experience bugs that should have been resolved before pushing out the product. Then again, perhaps Apple has accepted the model in which products that don’t work are rolled out first and then the bugs are fixed afterwards.

Did I Mention No Friend Import?

This is seriously a deal breaker for any social network. It blows my mind that Apple would release a product that is missing some of the core features that are necessary for any successful social network. Then again, they released a phone that doesn’t work as a phone, so that’s not too surprising I guess.

Managing Another Social Network Is Annoying

I think Facebook may have been the social network which survived to the point where people aren’t willing to switch to another social network. Additionally, there is a large number of people who don’t use iTunes and they won’t install the software just to find out what music their family and friends are listening to. While many of us grew up on music, there are plenty of people for who music and computers don’t go together (GASP! Yes, those people exist).

I Need To Live In Apple’s World

Do you want to live under the control of Steve Jobs? Many have chosen to let Steve Jobs make their technology consumer decisions on behalf of them, however many people hate this. Just read yesterday’s comments on our Ping blog post if you had any question about whether or not people would make the shift. Even more significant was the numerous comments from our Page fans who said they had no interest in making the jump.

Outlandish Statements

Remember when Apple claimed that the iPad was a magical and revolutionary device? Try to find 100 people who own the device and say they love it. I own it but the only thing I use it for is reading books, and if that’s all I wanted to do on it in the first place, I should have just used my Amazon Kindle. While there are new forms of applications like Flipboard and Pulse, I’m not quite sure what’s magical about the device. Similarly, Apple claims that “Everyone who loves music is on Ping.” That’s a flat out lie. How are they able to make a statement like that?

The fact that Apple makes statements like this frustrates the hell out of me.

Nobody Is On Ping

Most of my friends aren’t on Ping as of right now. While I’ve found about 10 people to follow, every name I search for shows up with nobody, or some random person who I don’t know. Apple has a huge market potential, but just one day after the product launched, a very small percentage of that market has used the service.

Apple Manipulates Consumers

The last thing I hate about Apple has nothing to do with their social network. It’s that they don’t roll out features in certain products for fear of cannibalizing other product lines. For example, right now I have a Mac Mini running my home entertainment center. Yesterday’s Apple TV launched without the ability to browse the internet, simply because they don’t want to stop people from buying Mac Minis.

They clearly have the ability to add a DVD player and internet browsing functionality but they just chose not to. It’s a model that values exploiting the consumer over accelerating the pace of technology.

In Apple’s Favor

While there are plenty of reasons that Apple Ping won’t be as successful as Facebook, there are a few things that Apple has to its advantage. The first is that Apple has access to the largest set of digital savvy consumers. These individuals are likely to make online purchases, and more importantly, they make many of those purchases directly within iTunes. While a large percentage of the world is cut off from Apple, the company has access to the most influential consumers (those who spend the most on digital goods).

There are plenty of factors working against Apple’s social network right now, however the company has a lot of things that make it a competitive threat to Facebook: their payments platform, their large device-based distribution network, and a number of other things. Additionally, the battle to be the leading mobile social network has not been won yet. Facebook is clearly in the lead, however Apple just made their service compatible with the more than 150 million iOS compatible devices worldwide.

The bottom line is this: the battle to become the reigning social network is not over yet.

This article is published by AllFacebook, click here to read the original article.

Posted in Articles & Research, Facts, Figures & Trends, Social Media | Tagged: , , , , , | Leave a Comment »

Five tips for working with PDF files in Mac OS X

Posted by TeamITI on August 12, 2010

One of the best things about Mac OS X is its built-in support for PDF files. Instead of testing your sanity while you wait (sometimes it can seem like forever) for Adobe Acrobat to open a PDF file, you can use Preview.app to open them up quickly. However, built-in PDF support allows you to do other neat things as well. Here are five of my favorites.

Print
At the top of the list is the ability to create a PDF from almost any document. Whether it’s a Word or Pages document, a spreadsheet, or a Web page, in most instances you’ll be able to create PDFs out of them. Many Windows users print to a PDF printer in order to create a PDF file, and in a similar manner, creating PDFs on Mac OS X involves selecting the print option from the app that you’re working in. Within the app, click on “File” and then select “Print.” Then, you’ll be presented with a dialog box with a “PDF” button on the left. Click on this button and select “Save as PDF.”

Annotate
Once you’ve created your PDF, you can annotate it. Open up your PDF in Preview.app, click on “View,” and select “Show Annotations Toolbar.” After doing so, a toolbar will appear on the bottom left of your document. Alternatively, the toolbar will also be displayed if you select any of the annotate options under the “Tools” menu. Annotations include the ability to create text boxes (useful for filling out forms), add notes, or highlight and create shapes (among other things).

Rearrange
You can also move pages around within Preview.app (like rearranging the songs in an iTunes playlist). Simply choose “Contact sheet” or “Thumbnail” view from the sidebar, and then drag and drop your pages as you see fit.

Bookmarks
Let’s say that a couple of pages within a PDF interest you, and you want to revisit them later. To do this, click on “Bookmarks” in Preview.app and select “Add Bookmark” (or use the Cmd+D shortcut). One of the neat things about this feature is that, even if your PDF isn’t open, you can still access your bookmarks.

Crop
I’ve made no secret about my fondness of Preview.app’s image editing ability, and this extends to PDFs as well. One neat image editing feature for PDFs is the ability to select an area and create a new image based on this selection. To do this in the PDF, click on the “Select” tool, select an area, and copy it. Then, in Preview.app, click on “File,” select “New from clipboard,” and voila, your selection is in a new document. This document can be saved in a variety of formats, including PDF, JPG, and PNG.

PDF parsing and rendering are core features of Mac OS X and iOS. While providing for native support for PDF files, it also served as the foundation for the recently released Web-based jailbreak for the iPhone.

This article is published by AllFacebook, click here to get more information and some examples and read the original article.

Posted in Articles & Research, Tools & Tutorials | Tagged: , , , , | 1 Comment »

iPad: Users Younger, Wealthier more Engaged

Posted by TeamITI on August 8, 2010

Users of the iPad and iPhone mobile devices, based on the iOS platform, tend to be younger and wealthier than typical mobile subscribers, according to a recent survey by The Nielsen Company. Only about 15% of iPad users are more than 56 years old compared to 33% of all mobile subscribers. However, while more than 10% of both iPad and iPhone users are 18-24, compared to less than 10% of all mobile subscribers, the most substantial difference occurs in the 25-36 age bracket. About 40% of iPad users and 30% of iPhone users fall into the 25-36 category, compared to about 20% of all mobile subscribers.

How Engaged? Tips to Up iPad Ad Interactivity Even More
Early advertisers on the iPad – Target, Dove and Ford Lincoln – all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from Mobclix, which just launched the Mobclix Index, a new monthly series of infographics that aims to shed more light on the constantly shifting mobile ecosystem. Platforms including Apple‘s iPhone and iPad, Google Android, Research In Motion‘s BlackBerry and Windows Mobile 7 will be highlighted. Based on advertising data resulting from the total number of iPad ads served by Mobclix (300 million impressions per month on average), the Index finds that, yes, there is increased engagement on gaming apps played on the iPad versus the iPhone.

This article is published by Francis Anderson, click here to read the original article.

Posted in Facts, Figures & Trends, Mobile Marketing | Tagged: , , , , | Leave a Comment »

Magic Eraser magically cleans your Apple products and other electronic devices

Posted by TeamITI on August 3, 2010

Besides its usefulness cleaning walls, tables and shoes, theMr. Clean Magic Eraser is excellent at cleaning many Apple products. If your white MacBook is starting to look brown and your Apple iPad Case has stains from who knows where, the Magic Eraser just may be your solution.

The Magic Eraser and similar products are made of Melamine foam and, for consumer household use, acts like extremely fine sandpaper. This allows it to get into tiny grooves and pits to “erase” stains.

Per instructions on the package, just add some water to the Magic Eraser and begin gently — and I repeat, gently — rubbing it on the surface area of what you’re cleaning. As you’re dealing with electronics, it’s a good idea to turn off the device and not use too much water.

With the Magic Eraser, I was able to remove all the grease from my burgers and French fries from my Apple iPad case. It looked almost new again.

Although Mr. Clean’s Magic Eraser is one of the more commonly known brands of Melamine foam-based cleaners, others exist. They include the 3M Scotch Brite Easy Erasing Pad and the Nano Sponge. Store brands, which are commonly less expensive, also exist and I’ve found them to work just as well as national brands.

As is the case with cleaning anything expensive, especially electronics, it’d be wise to be extra cautious. This includes test cleaning on a small area, and not over applying water. TUAW assumes no liability for any damage to your equipment caused by the use or misuse of this product.

This article is published by TUAW, click here to read the original article.

Posted in Fun Diversions | Tagged: , | Leave a Comment »