Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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Welcome to the ITI Blog!

Posted by TeamITI on July 21, 2008

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We are glad you found us, and we invite you to get into a conversation with us!

The travel and tourism industry is evolving ever so fast and makes it a very interesting playground. Yes, a playground we’d like to call it, because in fact travel is a fun activity, and our work in the tourism and travel industry is entertaining and engaging.

ITI Marketing, Inc. is a global destination marketing company with over 25 years of experience in the travel industry. We work with international and domestic destination marketing organizations and help them market their brands on the Internet with the ultimate goal to align online initiatives with  their other more traditional marketing strategies. ITI Marketing, Inc. is at the cutting edge of the new destination marketing paradigm, helping clients imagine, implement and re-invent off- and online strategies and mobile solutions.

The company is lead by CEO Franci Edgerly (connect with Franci at LinkedIn). Other key staff include:

Andy Uhlig, Director of Business Development (connect with Andy at LinkedIn)

Marie Fuehner, Mobile Business Development Manager (connect with Marie at LinkedIn)

Chris O’Flaherty, National Sales Manager (connect with Chris at LinkedIn)


We look forward to sharing and discussing the many facets of our industry.

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Posted in About us | Tagged: , , | Leave a Comment »

Topic for this week: QR-Codes

Posted by TeamITI on October 25, 2010

This week we at the ITI Marketing Team worked a lot with QR-Codes.

But what exactly are QR-Codes ? Why and what for do we use them?

Wikipedia teaches us that:  “A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”

Good to know! But why should we use this little square and how does it help us?

This is quit simple answered: The QR Code makes it easier for us to enter a certain website.  You don’t have to enter a long URL anymore, just take a picture of this matrix barcode and you will be forwarded to the website you want to go to. You don’t believe it? Try to take a picture of this  QR Code and see where it takes you!

If you want to find out more about the who to’s read this article: “How To Use QR Codes In Social Media”

Still not certain about OR Codes and their usage?

Read the whole article Tech Corner: QR-Codes

Let us know what you think of QR Codes  and your experience!

Corina Melzer
Marketing Project Manager
ITI Marketing

Posted in About us, Facts, Figures & Trends, ITI Products & News, Mobile Marketing, Products & Solutions, Social Media | Tagged: , , , | Leave a Comment »

Distimo: 60% Of Android Apps Are Free Vs. 29% Of iOS Apps, Prices Continue To Rise

Posted by TeamITI on September 30, 2010

Distimo, a startup focused on providing app store analytics, has published its latest report detailing the mobile app ecosystem across the Apple App Store for iPad and iPhone, BlackBerry’s App World, the Android Market, Nokia’s Ovi Store, Palm’s App Catalog and the Windows Marketplace for Mobile for July 2010 in the United States.

Similar to previous reports, Distimo primarily looked at pricing characteristics across all major app stores to determine the proportion of free vs. paid apps and the average cost of which, which continue to rise.  The Android Market continues to have the largest share of free apps compared to the others, with 60% of the total, compared to just 29% for Apple’s App Store for iPhone and 26% for the iPad App Store.  Android has more than double the amount of free apps than any of the other six App Stores in the report.

In terms of pricing, the report states the average price of the 100 most popular apps in the Android Market and Palm’s App Catalog is higher than the average price of the entire catalogue of applications.  While the average price of all apps is only 16% higher in the App Store for iPad over the App Store for iPhone, the average price of the 100 most popular applications is nearly three times as high for iPad apps.  Over 60% of apps are priced below or equal to $2 in the App Store for iPhone, Android Market, Nokia’s Ovi Store and Palm’s App Catalog, while the proportion of apps priced below or equal to $2 is much lower in the App Store for iPad and Windows Marketplace for Mobile.

As usual, you can find much more info, data points and graphics in the actual report, available for download here.

This article is published by Mobile Marketing Watch, click here to read the original article.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , , , | Leave a Comment »

Google’s New Mobile Ads Take Users From Search To Store

Posted by TeamITI on September 30, 2010

Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.

They begin as a banner that expands when clicked into a map with the option to get directions or call a business. Here’s what those ads look like:

This article is published by Search Engine Land, click here to read the full article.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions, Uncategorized | Tagged: , , , | Leave a Comment »

How To Use Social Media Monitoring Tools For Outreach Marketing

Posted by TeamITI on September 29, 2010

Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times it is used for more larger goals such as branding.

Generally speaking, when planning an outreach marketing campaign online there are two main areas that are important to define before you begin; your target audience, and your method of engagement. Picking the right audience is vital to successful outreach marketing. Engagement is at the core of  outreach marketing, the right type of engagement can make or break a campaign.

Defining keywords & audiences

When using social media monitoring tools for any marketing effort choosing the right keywords is an important step. When using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. I like to break my keywords down into two sets, primary keywords and secondary keywords.

Primary keywords are terms that are directly related to the industry that you are in. For example, if you sell cat food, then you would use “cat food” as a primary keyword. You can expand on primary keywords by adding adjectives, such as, “dry cat food”, or “canned cat food”.

When choosing primary keywords, remember not to use your specific brand name. The point of outreach marketing is to target users that have never heard of your company before. Primary keywords are vital to finding the broadest base of audience. However, if you operate in a large ambiguous market, then you may need to refine your monitoring with secondary keywords.

Secondary keywords are still related to your market, but may not include your exact product descriptions. Back to the cat food example – you might want to refine your monitoring to “hungry cat” or “feeding the cats”. Using secondary keywords are useful at targeting your audience.

Engagement strategies

Targeting your audience with the right keywords is only half the battle. Now, we need to find an effective strategy for engaging each user. Responding to users with, “Hey awesome! You like cat food? Visit our web site!” isn’t going to cut it. Proper engagement needs to contain either one of two things a “click” factor or a “response” factor.

A click factor is an incentive for the user to click through a link. Some click factors might be pointing the user to a specific product that could solve a problem. “Oh whats that your kitty is overweight? Try some of our diet cat food.” Another click factor is combining contest marketing with your response. “Tired of buying cat food? Enter our contest to win a year supply!”

A response factor is an incentive for the user to respond and engage in dialog. This strategy is perfect for putting a personal touch on a brand. One of the easiest ways that you can utilize a response factor is to ask a question. “Whats your cat’s favorite thing to eat?” Utilizing the response factor is perfect for branding; however, it can require more time and engagement because the goal is having a valued dialog.

When executing outreach marketing in social media, social media monitoring tools can be very helpful. Defining your target audience and keywords is the first step. Breaking your keywords down into primary and secondary keywords can help refine and target your audience. Developing a strategy for engagement is vital. Combining both “click” and “response” incentives are important when engaging. So the next time you are looking for a new branding or buzz building strategy, consider combining outreach marketing with social media monitoring tools.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

This article is published by Search Engine Land, click here to read the original article.

Posted in Social Media, Tools & Tutorials | Tagged: , , , , , | 1 Comment »