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Posts Tagged ‘mobile marketing trends’

PayPal On Track To Process Over $500 Million In Mobile Payments During 2010

Posted by TeamITI on September 28, 2010

In a guest post on Mashable today, Bill Zielke, senior director of Merchant Services at PayPal, divulged some interesting statistics in relation to his company’s mobile commerce and payments position.

PayPal has made a lot of progress recently on the mobile front, including integrating its ubiquitous payment technology in numerous apps and mobile services.  The company was one of the first to dive into mobile payments in a big way.  Because of it, PayPal is on track to process more than $500 million in mobile payments in 2010.  This is following dramatic growth, increasing nearly six-fold from $25 million in 2008 to $141 million in 2009.

Zielke said more than 5 million members regularly use PayPal from a mobile device, with those numbers rising substantially as their respective mobile apps have matured overtime.  This is in line with estimates that peg consumer spending via mobile devices at $119 billion by 2015, accounting for roughly 8% of all e-commerce activity.

This article is published by Mobile Marketing Watch, click here to read the original article.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , | Leave a Comment »

Why 2010 will be the year of Mobile Marketing

Posted by TeamITI on December 16, 2009

President of socialvibe, Joe Marchese, shares his forecast for 2010:  The Year Of Mobile — Finally!

2010 will be the year mobile marketing begins to realize the promise marketers have imagined for so long.  What’s different in 2010? The phones are smarter, the networks are faster, an open development ecosystem is leading to faster innovation, and specialty mobile agencies have built up a solid knowledge base of what works.

The phones are not just faster with bigger screens — which would help all by itself — they are more and more commonly location-aware. Even more important, phones users are aware that their phones are aware of their location. Location awareness and faster network speeds are a huge part of why mobile is moving forward, but both would be meaningless without the third ingredient: the opening up of mobile platforms.

2010 will be the year mobile begins to realize its potential for marketers. Mobile as a platform is in the middle hyper-evolution. The ability to utilize mobile for marketing now exists, but it is evolving so fast it’s hard to create best practices that are repeatable. That’s what 2010 will be all about. There will be some huge success in mobile that will point everyone in the right direction.

Read the full article here!

Posted in Articles & Research, Facts, Figures & Trends | Tagged: , , , , , , , , , | Leave a Comment »

Best Practices for Mobile Marketing In The Tourism Industry

Posted by TeamITI on November 24, 2009

What is the one device that people have with them at all times, whether they are at work, on vacation or at home watching television? More than 70% of the world’s population are mobile users and around the world more people use their mobile phones than PCs to access the Web. Mobile phones have evolved into much more than just communication devices. The mobile Internet is a reality. 

Tourism is an ever-evolving industry and this article provides an overview on one of the newest top trends – mobile marketing. Mobile marketing is the only media that allows direct, personalized, interactive and targeted dialogue between brands and consumers. This article takes a common-sense approach to explaining more about the key components of mobile marketing, how they can be used and what they mean to the tourism industry.

How Big is the Mobile Marketplace?

Worldwide mobile communications usage has increased dramatically since 2001. A significant number of cell phone subscribers now have access to the mobile Internet and use some kind of data service such as texting, email, Web browsing, etc. Mobile users expect instant access to information as well as an Internet experience that rivals the one via traditional PC’s and laptops.

Mobile is changing the way your customers search for, buy and enjoy your travel product!

  • Mobile phones technology advancements, economic cost and small size have made them a constant companion for people worldwide
  • Of the 6.7 billion inhabitants of Earth, 4 billion were cell phone subscribers worldwide at the end of 2008 – compare this to than 1 billion in 2002
  • Around the world more people are now using their mobile phones instead of their PCs to access the Web.
  • 26.3% of mobile phone subscribers will log on to the mobile Web at least once per month in 2009, for a total of 73.7 million mobile Internet users.
  • 67% percent of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions.
  • Over a third of travel companies will be investing in mobile this year

               Source: EyeforTravel, PhocusWright
Ways in which Mobile Marketing can be Used

Mobile Advertising

Mobile Websites, App’s and Text Messaging allow businesses to promote and market products and services. All businesses have a message to send. By utilizing mobile technology and text messaging you can market your message, product and/or service to the world’s 4 billion cell phone users. Mobile puts your message in the hands of your audience and by utilizing mobile strategies such as building a list of text message opt-in subscribers you will be able to stay in front of your audience consistently. GoChoice.mobi utilizes an informational on-the-go format in combination with SMS text messaging and money saving mobile coupons to provide travelers with a valuable tool which even facilitates mobile booking.

 Customer Relations Services

Finding ways to strengthen your customer relationship is crucial to a business’s success. NTA is using Meetings2Go.mobi to provide mobile info-on-the-go to all attendees during their annual convention via GONTA.mobi. By developing a list of opt-in mobile user numbers, NTA can regularly communicate with all attendees utilizing text messaging. NTA’s SMS alerts notify meeting attendees of upcoming meeting sessions and events; and they can even distribute mobile surveys for instant response.

Viral Marketing

Mobile and text messaging is an ideal viral medium. Creating and deploying a viral mobile strategy can generate a big buzz. America’s Premier Shopping Places utilized a viral component for a national sweepstakes. Sweepstake subscribers were given the opportunity to register via SMS for a chance to win the grand prize. Subscribers could also forward a text to win text message to their friends so that they too could enter for a chance to win the sweepstakes. You can imagine how quickly this campaign spread.

Marketing Support Tool

One of the biggest challenges of advertising is enabling an immediate response to a call-to-action. People are constantly enticed with outdoor and print advertising on-the-go; however, despite their interest they usually forget to act on it later. By including a mobile or text call-to-action response method, organizations can ensure that the interest sparked by print media is translated into action. Recent SMS integration by The Official Interstate Guide into their printed coupon guide is a good example. By including text message information in their publications hotel print ads, travelers are able to text the mobile id for any hotel they are interested in and be sent to a custom hotel page on TheOIG.mobi with descriptive information and photo’s telling the traveler more about the property. Travelers can then click to call their hotel of choice and book in real time on-the-go.

Mobile as Part of your Marketing Strategy

Can you see ways that mobile marketing could be used as part of your marketing strategy? Here are some of the areas you should be aware of.

Simple  

Mobile marketing strategies must be very simple. If the consumer does not get it the first time, they may not use it again. Mobile websites, App’s and text message campaigns need to be intuitive and easy to navigate. This is well demonstrated by the GONTA.mobi example

Targeted

Campaigns must be targeted and tailored to the audience. One of the most valuable components of  mobile websites, App’s and text messaging campaigns is the ability to provide users ‘urgent now’ information that is relevant to them on-the-go. For tourism mobile sites, the emphasis should not be marketing. Instead it should be on rapidly allowing users to navigate to information they are interested in to facilitate an immediate buy decision.

Permission Based 

People consider their mobile phone an important personal accessory and value their privacy. Ensuring that you are targeting users in ways which comply with the Data Protection Act is a must. Unwelcome intrusion into a user’s personal space runs a high risk of eroding your brand. A recent poll shows that when users gave permission to receive mobile marketing messages, 61% identified SMS as their most preferred way to be reached ahead of TV and radio. By using permission-based marketing best practices you can help ensure the success of your mobile marketing strategies.

Interactive

Mobile marketing should engage consumers in a true two-way dialogue. To best take advantage of the mobile medium, give users the opportunity to interact. Mobile website, App’s and text messaging campaigns should create interactive experiences for the user including location based searches, click to call phone numbers, text to win contests, surveys etc. The success of major brands such as GOChoice.mobi was in a large part due to this.

Measurable

Mobile marketing campaigns are very measurable; It is one of the huge benefits of mobile marketing. However mobile is not a medium of isolation and all mobile marketing should be integrated into your overall marketing mix to produce the desired return on investment. In the case of The Official Interstate Guide, one of goals was to drive more hotel bookings utilizing the publications coupons, which it did through close integration with participating hotels’ marketing efforts. In the case of America’s Premier Shopping Places the goal was to increase brand awareness, which it did overwhelmingly. Both examples demonstrate very different return on investment success.

Cost Effective

Mobile marketing is much more cost effective than other marketing channels such as Internet marketing, advertising and direct mail. Cost effective mobile website setup costs can range from a few hundred dollars to several thousands of dollars depending on the size and complexity. Text messaging credits available for a few pennies each are an economical communication tool to support your mobile marketing efforts. 

Summary

Mobile marketing for the tourism industry is here! It is no longer cutting edge, untested technology. Throughout the last 10 years mobile marketing has benefited from increased technical development and market testing and is now considered a proven and valuable medium. Most importantly, mobile demonstrates an attractive return on investment and is affordable and can be used by small and large business alike.

As you consider your future in mobile marketing, remember, there are many services that need to be brought together and the easiest route is often to contract with a experienced company who specializes in mobile marketing and who can navigate between and manage your various Mobile, App and SMS technologies as well as implement effective mobile strategies.

 

About ITI Marketing

ITI Marketing, Inc. is a leading provider of mobile marketing solutions within the tourism and hospitality industry. As one of the first agencies to apply Mobile Marketing inside a tourism environment, ITI Marketing’s unique experience of being marketers first, technologists second allows us to provide specialized proven mobile marketing solutions. The business model is simple – ITI Marketing helps organizations increase the effectiveness of their advertising, marketing, PR and CRM campaigns utilizing Mobile websites, text messaging and other cell phone features such as Apps and location‐based services, resulting in more successful marketing strategies. Having worked with hundreds of clients of all sizes, including: Choice International, The Official Interstate Guide, America’s Premier Shopping Places, NTA, The State of Georgia and Jacksonville, FL., ITI’s integrated marketing capabilities allow us to stand out among larger agencies, while our intimate size allows for a true marketing partnership. Contact ITI Marketing at (912)267-1558 or Info@ITI-Marketing.com

This article was published in the November E’Newsletter of the Destination Marketing Association International.

Posted in Articles & Research, Mobile Marketing, Travel Industry News & Trends | Tagged: , , , , , , , , , , , , | Leave a Comment »

Is the mobile web the biggest thing since the desktop web? No, it’s much bigger than that…

Posted by TeamITI on June 29, 2009

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that.

For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006).

Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think about and use their mobile devices:

  • They’re always on.
  • They’re always at hand.
  • They’re always personal, rarely shared.

No other marketing medium can say any of these things, much less all three.

Read this interesting article on mobithinking.com and learn about 10 major mistakes you want to avoid in mobile marketing!

Posted in Facts, Figures & Trends | Tagged: , , | Leave a Comment »