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Posts Tagged ‘advertising’

Google’s New Mobile Ads Take Users From Search To Store

Posted by TeamITI on September 30, 2010

Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.

They begin as a banner that expands when clicked into a map with the option to get directions or call a business. Here’s what those ads look like:

This article is published by Search Engine Land, click here to read the full article.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions, Uncategorized | Tagged: , , , | Leave a Comment »

Death of a Love Affair?

Posted by TeamITI on April 14, 2009

Rethinking Advertiser-Consumer Relationships…

newconsumer

Posted in Customer Relations, Fun Diversions | Tagged: | Leave a Comment »

Solving the Advertising Puzzle – Online, Offline …or Mobile?

Posted by TeamITI on April 7, 2009

puzzleHere you are, having to decide how to distribute your advertising spend among the ever-growing advertising channels:

– Online vs. offline; Print vs. pay-per-click

– Website banners vs. mobile marketing

– TV vs. full page 4-color magazine ad, and so forth…

It would be interesting to see what type of ad gets most of the viewer’s attention. And the findings are interesting, based on a test conducted in a lab setting by McPheters & Company:

  • Within a half hour, magazines effectively delivered more than twice the number of ad impressions as TV and more than 6 times those delivered online
  • Magazines had ad recall almost three times that of Internet banner ads
  • Among web users, 63% of banner ads were not seen. Respondents’ eyes passed over 37% of the Internet ads and stopped on slightly less than a third

According to Scott McDonald, Senior Vice-President of Research for Condé Nast, “Because different media deliver ad impressions at… different rates… time spent with a medium does not translate into value for advertisers… (and) that magazine advertising is undervalued relative to its effectiveness.” (source: MediaPost Research Brief)

Lesson learned? Do not discount one channel over the other, but find the pieces that fit together, much like when you assemble a puzzle.

Mobile marketing integration with SMS call-to-action is just one example that let’s you engage your customers beyond that initial ad impression!

Posted in Articles & Research, Mobile Marketing | Tagged: , , , | Leave a Comment »

Technologically Enhanced Sales Channels to Complement Traditional Ads

Posted by TeamITI on February 10, 2009

techvideo1In the context of the explosion of content and delivery systems in the advertising industry, on- and offline, how do we address the complexity of this multi-channel environment with its associated rising costs?

Key lesson:

When the customer is advertised over more than one distribution channel, the advertising is more effective from a brand recognition perspective and from an intent to purchase perspective. Instead of looking at the rising complexity as a problem, look at it as an opportunity for revenue opportunities.

Posted in Articles & Research, Social Media | Tagged: , , | Leave a Comment »