Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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Posts Tagged ‘video marketing’

Online Advertising & Interactive Videos Rank High in 2009!

Posted by TeamITI on January 27, 2009

roiAccording to a recent survey of more than 400 senior-level decision makers, conducted by PermissionTV,  online video is the top priority for digital marketing budgets, along with a strong preference among marketers for increased sophistication and interactivity in online video capabilities to promote their brands.

Other online marketing initiatives remain important and have gained in popularity. Mobile marketing is gaining ground and closing in on banner ads.

Digital Marketing Focus in 2009 (% of Respondents, Multiple Response OK)
Anticipated Focus % of Respondents
Online video


Social media






Rich media


Banner ads




Source: Permission TV, January 2009

When making budget adjustments, respondents overwhelmlingly vote to keep their digital investments.

Least Likely Media Budget Cuts in 2009 (% of Respondents)
Unlikely Cut

% of Respondents

Digital (banner ads, email, online video, podcasts, webcasts)


Traditional (print, radio, TV)


Trade shows/events


Guerilla (viral, outdoor, social media)


Source: Permission TV, January 2009

More than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives.

The report notes that traditional and digital/interactive advertising agencies are are overwhelmingly confident in their ability to recommend online video initiatives to clients, though digital/interactive agencies expressed more confidence in recommending online video to clients. However, traditional agencies claim more responsibility for driving online video initiatives than digital/interactive agencies.

Ways Online Video Expected to Enhance Customer Engagement (% of Respondents)
Enhancement % of Respondents
Increase brand awareness


Lead generation




Converting customers


Improving service/support


Source: Permission TV, January 2009

Posted in Articles & Research | Tagged: , , , | 4 Comments »

YouTube as Marketing Tool?

Posted by TeamITI on September 2, 2008

YouTube is a free social media website where anyone can post videos on just about any topic.  Millions of people visit YouTube daily, and some folks have given up watching TV altogether! It is so easy to upload videos that it has become a favorite pasttime for old and young.

More and more companies these days are discovering YouTube as a viable marketing tool, a perfect opportunity to showcase their products and services to a large audience of mostly Generation Y and Generation Z. Big companies like Coca Cola with an entertaining commercial spot, or Proctor & Gamble with a short history of its iconic rise are harnessing thousands of views on YouTube, therefore marketing their brand.

How about the travel and tourism industry? Is it present on YouTube? Sure it is. You will find advice on how to plan your next vacation by a travel agent, why you should plan a meeting or convention in San Jose, or a very creative way of introducing your sales team (embedded in the Jacksonville CVB website).

How are you using video content to spread the word about your destination or services and engage with potential prospects and visitors? Feel free to post your comments and links to your YouTube feeds.

Posted in Social Media | Tagged: , , | Leave a Comment »