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Posts Tagged ‘iPhone’

Distimo: 60% Of Android Apps Are Free Vs. 29% Of iOS Apps, Prices Continue To Rise

Posted by TeamITI on September 30, 2010

Distimo, a startup focused on providing app store analytics, has published its latest report detailing the mobile app ecosystem across the Apple App Store for iPad and iPhone, BlackBerry’s App World, the Android Market, Nokia’s Ovi Store, Palm’s App Catalog and the Windows Marketplace for Mobile for July 2010 in the United States.

Similar to previous reports, Distimo primarily looked at pricing characteristics across all major app stores to determine the proportion of free vs. paid apps and the average cost of which, which continue to rise.  The Android Market continues to have the largest share of free apps compared to the others, with 60% of the total, compared to just 29% for Apple’s App Store for iPhone and 26% for the iPad App Store.  Android has more than double the amount of free apps than any of the other six App Stores in the report.

In terms of pricing, the report states the average price of the 100 most popular apps in the Android Market and Palm’s App Catalog is higher than the average price of the entire catalogue of applications.  While the average price of all apps is only 16% higher in the App Store for iPad over the App Store for iPhone, the average price of the 100 most popular applications is nearly three times as high for iPad apps.  Over 60% of apps are priced below or equal to $2 in the App Store for iPhone, Android Market, Nokia’s Ovi Store and Palm’s App Catalog, while the proportion of apps priced below or equal to $2 is much lower in the App Store for iPad and Windows Marketplace for Mobile.

As usual, you can find much more info, data points and graphics in the actual report, available for download here.

This article is published by Mobile Marketing Watch, click here to read the original article.

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Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , , , | Leave a Comment »

iPad: Users Younger, Wealthier more Engaged

Posted by TeamITI on August 8, 2010

Users of the iPad and iPhone mobile devices, based on the iOS platform, tend to be younger and wealthier than typical mobile subscribers, according to a recent survey by The Nielsen Company. Only about 15% of iPad users are more than 56 years old compared to 33% of all mobile subscribers. However, while more than 10% of both iPad and iPhone users are 18-24, compared to less than 10% of all mobile subscribers, the most substantial difference occurs in the 25-36 age bracket. About 40% of iPad users and 30% of iPhone users fall into the 25-36 category, compared to about 20% of all mobile subscribers.

How Engaged? Tips to Up iPad Ad Interactivity Even More
Early advertisers on the iPad – Target, Dove and Ford Lincoln – all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from Mobclix, which just launched the Mobclix Index, a new monthly series of infographics that aims to shed more light on the constantly shifting mobile ecosystem. Platforms including Apple‘s iPhone and iPad, Google Android, Research In Motion‘s BlackBerry and Windows Mobile 7 will be highlighted. Based on advertising data resulting from the total number of iPad ads served by Mobclix (300 million impressions per month on average), the Index finds that, yes, there is increased engagement on gaming apps played on the iPad versus the iPhone.

This article is published by Francis Anderson, click here to read the original article.

Posted in Facts, Figures & Trends, Mobile Marketing | Tagged: , , , , | Leave a Comment »

Apple’s iPad: Exploring The Massive Mobile Marketing & Advertising Potential

Posted by TeamITI on February 1, 2010

[tweetmeme source=”itimarketing”]

The announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a long time, and with it came unrivaled potential for mobile marketers and advertisers to explore new possibilities.

Apple has taken the same initiatives with the iPad- bringing the simplistic approach of the iPhone, combined with the processing power of larger laptop computers, to create a device that would appeal to just about anyone.  The iPad, and tablet devices in general, are an entirely new segment of mobile technology, and with it comes endless opportunities for brands to engage users in brand new ways.

The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general.  Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further.

The large screen provided by the tablet allows for the display of much richer media.

It can display hi-res videos and other content that’s always been cumbersome for users on smaller screens- this aspect is one of few hurdles mobile marketers and advertisers needed to overcome to make their content standout and bring the best of both worlds: the relevancy and location aspects of mobile devices, with the large-screen vibrancy of desktop and notebook computers. Video will be a huge asset to marketers on the iPad- the iPhone opened up the possibility of truly “watchable” video on mobile devices, and the iTunes store made access easier than ever.  With the iPad, that concept is taken to yet another level, and marketers will put it to good use.

Read the original article here.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , , , , , , , , , | Leave a Comment »

Pizza anyone? Order via iPone application…

Posted by TeamITI on July 17, 2009

pizzahut

Here is an example of how iPhone apps (applications) can be an important and far-reaching marketing platform for your business!

When it comes to trying to harness social media to get an edge in the increasingly brutal fast-food wars, Pizza Hut certainly isn’t alone. But Pizza Hut is somewhat unusual both because of the intensity of its social media focus and because it’s specifically seeking to promote its profile as a social media innovator.

The chain has promoted its hiring of a “twintern” to manage its Twitter and social media presence, as well as the twintern’s first tweet, which was devoted to announcing free stuffed pizza rolls on July 4, to celebrate Pizza Hut’s Facebook fans reaching 1 million.

Pizza Hut has also reported that it has the most-searched food/restaurant site on the Web, and that its average of nearly 4 million visitors a month is by far the largest in the pizza category. The online and social media buzz not only provide a cost-effective means of announcing and marketing product launches and promotions, but is serving the crucial function of getting out the word that Pizza Hut is “the leader in new and emerging ordering formats in the pizza category.”

Pizza Hut’s easy-ordering platforms already included its site, a widget on Facebook, and text messaging. And now, the chain has officially announced the launch of a new iPhone and iPod Touch app, which has been in beta since July 8.

Read entire article here.

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Posted in Articles & Research, Social Media | Tagged: , | 1 Comment »