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Predictions for “The Top 10 in ’10”

Posted by TeamITI on December 21, 2009

Millennial Media presents a new annual report: Millennial Media’s Top 10 Mobile Predictions for 2010. Based off of a compilation of observed consumer behaviors, advertiser and industry data, technology and device trends and campaign analysis pulled from their network, the predictions prove 2010 to be a defining year for mobile advertising.

Millenial Media states:

“2010 WILL NOT BE THE “YEAR OF MOBILE.” The proverbial “Year of Mobile” came and went. There was no cataclysmic tipping point that shocked industry-watchers into acknowledging mobile as a highly effective and efficient advertising medium.

While some were taking a wait-and-see approach, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing longer-term mobile strategies.

In 2010, brand advertisers will increasingly allocate larger portions of their digital media plan towards mobile to further capitalize on this truly personal consumer medium.”

Millenial Media gives these Top 10 for Mobile in 2010:

  • The U.S. Mobile Web Will Reach Nearly 100M Unique Users Per Month in 2010
  • Advertisers Invest Signi­ficantly in Site and Application Mobile Destinations
  • New Entrants to the Mobile Market Emerge
  • Location x Relevancy x Immediacy = Mobile Triple Play in 2010
  • Advertisers Will Increasingly Buy Audiences over Buying Media Properties
  • Mobile Will Be Called to Task on Privacy
  • Mobile Retail Activity and Commerce Proliferates
  • Demand Will Exceed Supplyin Some Areas; Supply Will Exceed Demand in Others
  • Competition in the Application Space Increases
  • Agencies Demand Frequency Capping & SOV

Click here for a free Download of the entire article and more detailed information on Millenial Media’s Top 10 in 2010.

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