Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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Posts Tagged ‘new technology’

Why 2010 will be the year of Mobile Marketing

Posted by TeamITI on December 16, 2009

President of socialvibe, Joe Marchese, shares his forecast for 2010:  The Year Of Mobile — Finally!

2010 will be the year mobile marketing begins to realize the promise marketers have imagined for so long.  What’s different in 2010? The phones are smarter, the networks are faster, an open development ecosystem is leading to faster innovation, and specialty mobile agencies have built up a solid knowledge base of what works.

The phones are not just faster with bigger screens — which would help all by itself — they are more and more commonly location-aware. Even more important, phones users are aware that their phones are aware of their location. Location awareness and faster network speeds are a huge part of why mobile is moving forward, but both would be meaningless without the third ingredient: the opening up of mobile platforms.

2010 will be the year mobile begins to realize its potential for marketers. Mobile as a platform is in the middle hyper-evolution. The ability to utilize mobile for marketing now exists, but it is evolving so fast it’s hard to create best practices that are repeatable. That’s what 2010 will be all about. There will be some huge success in mobile that will point everyone in the right direction.

Read the full article here!

Posted in Articles & Research, Facts, Figures & Trends | Tagged: , , , , , , , , , | Leave a Comment »

Is the mobile web the biggest thing since the desktop web? No, it’s much bigger than that…

Posted by TeamITI on June 29, 2009

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that.

For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006).

Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think about and use their mobile devices:

  • They’re always on.
  • They’re always at hand.
  • They’re always personal, rarely shared.

No other marketing medium can say any of these things, much less all three.

Read this interesting article on mobithinking.com and learn about 10 major mistakes you want to avoid in mobile marketing!

Posted in Facts, Figures & Trends | Tagged: , , | Leave a Comment »

Speed of Innovation – the New Business Paradigm

Posted by TeamITI on December 9, 2008

Click image to view video

Click image to view video

The experts at Knowledge Partners write that “companies increasingly need to make the stark choice of accepting a rapid decrease in market share or to become better informed so that they can respond to customers increasing appetite for new and better solutions. As a result of increased global competition, products and markets that remain without change are very rapidly becoming commoditized. It is the intense competition that drives commoditization and downward pressure on the profit margins. In many companies the only way to make a healthy profit margin is to continually innovate and bring customers new experiences and benefits. For this they can enjoy an “early mover” premium.”

This new paradigm of speed applies to just about any industry, including the travel and tourism industry. Travelers are becoming more sophisticated in their search for travel experiences and choices. The internet, being the primary research tool for over 90% of travelers in the US, allows consumers – within minutes – to gather destination content, solicit other travelers experiences and then, upon their return, post text and photos on their travel blog.

Watch this short video, demonstrating the awe-inspiring speed in which our world changes.

We haven’t seen anything yet!

Posted in Articles & Research | Tagged: , | 1 Comment »