Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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Posts Tagged ‘trends’

Mobile marketing in 2010: “A Year of Experimentation”

Posted by TeamITI on February 4, 2010

[tweetmeme source=”itimarketing”]

R2Integrated of Baltimore released their own mobile marketing survey last week, which signaled that marketers will play it a little conservatively in the space in the coming year. Basically, it seems, marketers still need to teach themselves how to best take advantage of the different tools mobile marketing has to offer. Afterall, it’s a new way to reach people who are usually on the move — which is different than marketing campaigns devised for TV and even the desktop Web.

“It appears that 2010 will be a year of experimentation and education on mobile marketing as marketers struggle to come to terms with its practicality and ROI,” said Matt Goddard, co-founder and CEO of R2I, said in a statement. “This shouldn’t suggest that marketers ought to table their mobile marketing plans, but that they should pay considerable attention to how they can connect the dots back to driving revenue.”

View all result charts of the R2I Mobile Marketing Survey Summary here.

Read the original article.

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Posted in Articles & Research, Facts, Figures & Trends, Mobile Marketing | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

eTicket to Ride: Andy’s Radio Interview about Mobile Marketing Technology

Posted by TeamITI on December 15, 2009

Once again, Andy Uhlig, Director of Business Development at ITI Marketing, Inc., joins Sandy from the Business Travel Radio for another great radio interview. In this week’s program on the Travel Talk Radio Andy talks about Mobile Marketing Solutions for the tourism industry:

“Great mobile technologies are allowing organizations and business to effectively market and sell travel products and services anywhere, anytime. The smart phone rules – Andy tells us how and why! ”

Listen to the interview here!

Archives will be up directly after the program at http://www.traveltalkradio.com/businesstravelradio.shtml

Posted in ITI Products & News, Mobile Marketing, Social Media | Tagged: , , , , | Leave a Comment »

Radio Interview: Mobile Phone Technology for Conference Attendees is Hot!

Posted by TeamITI on December 3, 2009

Andy Uhlig, Director of Business Development at ITI Marketing, Inc., joins Sandy from the Business Travel Radio from the main exhibit hall of the NTA’sannual conference in Reno, Nevada to talk about mobile technology for meetings planners and conference attendees:

“This year, Sandy attended and participated in this world-class yearly event that draws travel industry specialists from all over the globe. Andy’s particular product served as the glue that held the NTA conference together with his meetings2go.mobi mobile phone technology working as a meeting tracker and daily planner for many of the attendees. The service is deep in features and there is no doubt that our smart phones are as relevant as our computers. Welcome to 2010! Join Sandy to learn more.”

Archives will be up directly after the program at www.BusinessTravelRADIO.com

Listen to the interview here!

Posted in Facts, Figures & Trends, ITI Products & News, Mobile Marketing, Products & Solutions | Tagged: , , , , | Leave a Comment »