Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

  • Find us!

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10 other followers

  • Subscribe

  • Newest Twitter updates

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.




  • Add Blog to the Marketing Blog Directory
    List your blog on the Internet's biggest and best Marketing Blog. The Marketing Blog is the premier source for the finding and posting marketing related blogs. Join for FREE!



  • TopOfBlogs

Posts Tagged ‘Mobile trends’

Distimo: 60% Of Android Apps Are Free Vs. 29% Of iOS Apps, Prices Continue To Rise

Posted by TeamITI on September 30, 2010

Distimo, a startup focused on providing app store analytics, has published its latest report detailing the mobile app ecosystem across the Apple App Store for iPad and iPhone, BlackBerry’s App World, the Android Market, Nokia’s Ovi Store, Palm’s App Catalog and the Windows Marketplace for Mobile for July 2010 in the United States.

Similar to previous reports, Distimo primarily looked at pricing characteristics across all major app stores to determine the proportion of free vs. paid apps and the average cost of which, which continue to rise.  The Android Market continues to have the largest share of free apps compared to the others, with 60% of the total, compared to just 29% for Apple’s App Store for iPhone and 26% for the iPad App Store.  Android has more than double the amount of free apps than any of the other six App Stores in the report.

In terms of pricing, the report states the average price of the 100 most popular apps in the Android Market and Palm’s App Catalog is higher than the average price of the entire catalogue of applications.  While the average price of all apps is only 16% higher in the App Store for iPad over the App Store for iPhone, the average price of the 100 most popular applications is nearly three times as high for iPad apps.  Over 60% of apps are priced below or equal to $2 in the App Store for iPhone, Android Market, Nokia’s Ovi Store and Palm’s App Catalog, while the proportion of apps priced below or equal to $2 is much lower in the App Store for iPad and Windows Marketplace for Mobile.

As usual, you can find much more info, data points and graphics in the actual report, available for download here.

This article is published by Mobile Marketing Watch, click here to read the original article.

Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , , , | Leave a Comment »