More than a hundred travel marketing executives meet at Google’s TravelThink 2008 to offer strategies for boosting business. Here are some of the findings:
- travel has become a key business category for Google
- 94% of travel executives said online advertising would provide the strongest return on investment compared to other media in the next 12 months
- Some 20% of travel advertisers will spend more than $10 million in online marketing this year
- 50% will spend $1 million dollar or more
- Google to discuss improving online marketing efforts using Google tools
Among the software that Google is rolling out to help travel advertisers is a tool that suggests appropriate keywords based on spikes in certain search terms. By spotting a rising search term early such as “staycation,” a travel company can develop marketing programs suited to emerging industry trends.
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