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Archive for the ‘Mobile Marketing’ Category

PayPal On Track To Process Over $500 Million In Mobile Payments During 2010

Posted by TeamITI on September 28, 2010

In a guest post on Mashable today, Bill Zielke, senior director of Merchant Services at PayPal, divulged some interesting statistics in relation to his company’s mobile commerce and payments position.

PayPal has made a lot of progress recently on the mobile front, including integrating its ubiquitous payment technology in numerous apps and mobile services.  The company was one of the first to dive into mobile payments in a big way.  Because of it, PayPal is on track to process more than $500 million in mobile payments in 2010.  This is following dramatic growth, increasing nearly six-fold from $25 million in 2008 to $141 million in 2009.

Zielke said more than 5 million members regularly use PayPal from a mobile device, with those numbers rising substantially as their respective mobile apps have matured overtime.  This is in line with estimates that peg consumer spending via mobile devices at $119 billion by 2015, accounting for roughly 8% of all e-commerce activity.

This article is published by Mobile Marketing Watch, click here to read the original article.

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Posted in Facts, Figures & Trends, Mobile Marketing, Products & Solutions | Tagged: , , | Leave a Comment »

Facebook Adds “Social Context” Metric For Advertisers

Posted by TeamITI on September 28, 2010

Yesterday, Facebook began displaying a new metric for advertisers called “Social Context”, which “tells you the percentage of your ad’s impressions where the viewer saw at least one friend who liked your Page, event, application, or ad.” It’s a valuable metric, however based on our tests, the correlation between a high “social context” and high click through rates are strong, yet not perfect. For example, we were able to find ad campaigns which had very low social context, but extremely high click through rates due to effective targeting.


Facebook has let Page administrators (as well as event admins and application developers) target the friends of those people who are already “connected” to their Page, event, or application when creating ads for a while now. You can do so by using the connection targeting when creating ads, as pictured in the image below.

For example, at AllFacebook, we could develop a set of ads which targets the friends of all those people who are connected to AllFacebook.com. If we promote something that’s on Facebook, there will be a “Like” link and a list of the user’s names included since we decided to take advantage of Facebook’s connections feature. We can then develop ad copy which takes advantage of this feature and looks to improve the performance of those advertisements since we know their friends are listed below.

While “social context” has mixed results, leveraging copy that takes advantage of the social aspect of the ads will most likely increase performance. This could be effectively determined through some basic split testing, however we’ll wait to post the results until after we perform a more exhaustive study of this new metric. Nielsen has already performed their own analysis and have concluded that “social context” (having a user’s friends’ names included) boosts ad recall by 10 percent, awareness by 4 percent, and purchase intent by 2 percent.

While we personally don’t measure our own ads based on “awareness” and “ad recall”, we’ll now be able to more effectively determine how social context impacts overall ad performance.

This article is published by AllFacebook, click here to read the original article.

Posted in Products & Solutions, Social Media | Tagged: , , | Leave a Comment »

Mobile Twitter Use Explodes

Posted by TeamITI on September 28, 2010

Mobile usage of the Twitter social network has increased more than 60% in the past five months, according to data from Twitter.

Mobile Twitter Usage Grows
The total number of mobile Twitter users grew 62% between April and September 2010, according to statistics compiled by Twitter. In addition, since that time, the number of Twitter users who start out using Twitter via mobile device has risen from 5% to 16%. Furthermore, close to half (46%) of all Twitter users at least occasionally access the network via mobile device.

Twitter cites its April 2010 purchase of the Tweetie iPhone application, which it turned into the Twitter for iPhone app, as the catalyst for this explosive growth. In addition, Twitter has partnered with mobile OEM RIM on a BlackBerry app and also developed an Android app since that time.

Twitter.com Remains Top App
Tracking log-ins by unique Twitter visitors in the past 30 days, Twitter finds that the main Twitter.com site is still by far the most popular Twitter application, used by 78% of visitors (percentages add up to more than 100% because a single visitor may use multiple log-in methods).

The mobile m.twitter.com site followed with 14% usage. Other popular mobile means of accessing Twitter included SMS and Twitter for iPhone (8% each) and Twitter for BlackBerry (7%).

Mobile Website, SMS Beat Smartphones
As this data shows, while smartphone clients are important, there are even more people who use the mobile Twitter web site and/or SMS for mobile Twitter access. In addition, third-party clients continue to play an important role for many people, with what Twitter terms a “disproportionate” amount of the traffic from Twitter running through such tools.

Smartphones Drive Twitter Adoption in US and Europe
An analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., U.K., France, Germany, Spain and Italy) revealed that Twitter is gaining adoption among smartphone users.

In the US, 8.3% of smartphone users (4.2 million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. In Europe, 2.8% of smartphone users overall accessed Twitter.com (1.7 million users), with the UK experiencing the strongest penetration in the region at 5.8%, followed by Germany with 3.1% and France with 2.1%.

This article is published by marketingcharts.com, click here to read the original article.

Posted in Facts, Figures & Trends, Social Media | Tagged: , , | 1 Comment »

Facebook Surpasses Google In “Time Spent” On Site Domestically

Posted by TeamITI on September 14, 2010

Yesterday, a new statistic based on comScore data showed that Facebook had officially surpassed Google in terms of time spent off all internet users in the United States. While it’s no doubt a major milestone for Facebook, the implications to Google’s business are negligible since the company measures success based on decreasing the time spent on their site.

In August, U.S. internet users spent 41.1 million minutes on Facebook, which surpassed Google’s 39.8 million minutes. However as this stat was revealed, a greater statistic was looming large. Earlier this week Marissa Mayer announced that over one billion users visited Google every week. It’s a number that Facebook has been racing toward, however Google was the first to surpass it.

This article is published by AllFacebook, click here to read the original article.

Posted in Articles & Research, Facts, Figures & Trends | Tagged: , , | Leave a Comment »