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Google’s New Mobile Ads Take Users From Search To Store

Posted by TeamITI on September 30, 2010

Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.

They begin as a banner that expands when clicked into a map with the option to get directions or call a business. Here’s what those ads look like:

This article is published by Search Engine Land, click here to read the full article.

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