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A Collection of Social Network Stats for 2010

Posted by TeamITI on September 14, 2010

Stats are important –but on their own, they don’t tell us much
Stats on social networks are important, but don’t rely on them alone. Data is like fire, it can be used for good and bad, proper insight and analysis is always required. Beyond that, you’ll often see conflicting stats across the industry as everyone has different methodologies, as a result, this listing will help you to see the greater trends –not numbers without context.

How to interpret stats
Numbers don’t tell us much without insight and interpretation, in fact, you’re going to see conflicting numbers of usage from many of the agencies and social networks themselves. The key is to look at trend movements, don’t focus on the specific numbers but the changes to them over time. Put more weight on active unique users in the last 30 days vs overall registered, in fact, the actual active conversion rate will often range from 10-40% of actual users sticking around and using the social network, so don’t be fooled by puffed numbers. No single metric is a good indicator, you have to evaluate the usage from multiple dimensions, so you also have to factor in what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, or improving their lives.

This article is published by web-strategist, click here to read the whole article.

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