Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

  • Find us!

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10 other followers

  • Subscribe

  • Newest Twitter updates

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • Add Blog to the Marketing Blog Directory
    List your blog on the Internet's biggest and best Marketing Blog. The Marketing Blog is the premier source for the finding and posting marketing related blogs. Join for FREE!

  • TopOfBlogs

5 Reasons to Use Mobile Coupons Now

Posted by TeamITI on August 10, 2010

The 2010 U.S. Local Mobile Advertising & Promotions Forecast from Borell Associates estimates that mobile coupon spending will grow from $90 million in 2009 to $6.52 billion in the next four years. Indeed, the redeemed value of mobile coupons is already roughly 10 times greater than mail or newspaper distributed coupons and nearly 25 percent higher than printed internet coupons.

Yet despite the meteoric growth and success of mobile coupons, there remain marketers who still haven’t realized the ever-growing importance of reaching consumers when they’re on the move.

For those drifting in the mobile marketing doldrums, here are five reasons why mobile couponing can put some wind in your sails.

1. It’s simple. Although much of the mobile marketing hype is focused on apps, most businesses don’t have a need for one nor do they have the resources to develop and support an effective app. Regardless, apps have an incredibly limited reach, as only 17 percent of phones are smartphones. Meanwhile, virtually all phones are capable of sending and receiving SMS or “text” messages.

The simplicity of text messaging, along with its reach (SMS is available on nearly 100 percent of the 288 million mobile phones in the U.S. and 5 billion mobile phones around the world), makes it the most effective medium for reaching any customer — no matter where they are.

2. It can increase the frequency with which current customers use your product or service. Since mobile coupons require opt-ins, your current customers are the ones that will opt in for special offers, not random magazine or billboard readers that you target with normal (i.e., frequently wasted) advertising. These people like you already; you just have to get them to come in more frequently. Rewarding core customers for their continued loyalty by sending exclusive mobile coupons gives them a solid reason for purchasing from you again and again.

3. It can introduce new guests.
Buy one, get one offers that require another person (buy an entrée, get an entrée or buy two tickets, get two free) will help introduce new people to your business. Launching mobile marketing messages when your customers are likely to be with friends, family or co-workers can bring new customers in by the droves.

This article is published by eMC, click here to read the original article.

2 Responses to “5 Reasons to Use Mobile Coupons Now”

  1. […] Visit link: 5 Reasons to Use Mobile Coupons Now « Travel Industry Marketing … […]

  2. autoidmart said

    Wow good information and very useful!!!
    Should try to replicate it home … thanks for the info, it is very useful and helpful for me they are new.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: