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Scanbuy is giving away its mobile barcode scanner for free

Posted by TeamITI on June 23, 2010

Scanbuy is one of the most active companies in the mobile barcoding world, with a string of high-profile brand and publisher deals. Today it has announced a move that it will make it popular with mobile application developers as well. The ScanLife scanning application is being released as a completely free add-in for 3rd party applications – so any developer can now place an unbranded version of the ScanLife scanner into their own application for no cost.

What’s the story?

Scanbuy has released a Software Development Kit (SDK) that will allow any developer to pretty much copy and paste the ScanLife barcode reader into their own app. It will be launchable from within the 3rd part application, and it will be a “generic” scanner that doesn’t carry Scanbuy branding. From the point of view of a user, it will simply be a button within the app that launches a barcode scanner.
At the moment, it’s only available for Android developers, but Scanbuy plans to launch for other platforms in the near future.

What will it do?

It’s a pretty comprehensive scanner – it covers all the most popular 2D standards (QR, Datamatrix, EZcode) and 1D standards (UPC, EAN and ISBN). David Javitch, Scanbuy’s VP of Marketing, told GoMo News “it can still scan any QR code and get to the content – just like our normal ScanLife app. The user just sees the content and clicks through.”

And it’s really free?

Yep. You can click through to the ScanLife blog for more details. But as it says, the target audience for this SDK is “any marketer or media publisher that is planning to use 2D codes and has an Android app… It’s extremely easy to set up, and it’s free, so why not?”

What we think?

One of the really interesting things about Android is that it really opened the doors to developers. It gave them keys and let them drive the car themselves. As a result, we’ve seen some incredible apps that really add to the device functionality – like Swype, for example. Throwing open the code doesn’t directly benefit Android in any way, but it allows for the creation of far innovative services by a much larger community, and overall it boosts the desirability of the Android. And so, the sales increase.

So while giving away its code reader SDK for free to any Android developer who wants it doesn’t seem to have any immediate benefit for Scanbuy, it does address a problem at the heart of mobile barcodes: how do we get people to start using these things? It seems to me that giving every Android developer the means to create their own barcode solutions for free is a good way to start. By increasing the number of apps in the Market with a barcode scanner, you’re most likely going to increase the number of Android devices that have a scanner on them. And with further platform launches to come, it’s hopeful that this release could lead to a serious increase in the number of people using 2d codes on their phones.

This article is published by GoMo News, please read the original article here.

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