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HP Looks to Change the Way We Print

Posted by TeamITI on June 7, 2010

HP has announced a major new initiative and a slew of new devices that enable users to print from any device to a web-enabled printer by simply using email.

The idea – which builds off the Google Cloud Print announcement we saw back in April — starts with giving each printer its own unique email address.

That printer’s owner (and their designated family, friends, and colleagues) can then print documents by sending it an email from a smartphone, from a tablet, or any other device that allows it. Called HP ePrint, the technology eliminates the need for installing drivers and enables a variety of new apps and services.

Why’s HP Doing This?

Beyond selling printers, HP needs to sell ink. With more and more types of documents getting digitized and smartphones replacing former functions of printers (think coupons and tickets), HP needs new ways to drive printer usage.

Web-connected printers fill this need in a few ways. First, they connect to the ever growing cloud for business users and make their lives easier. Second, the email-to-print concept clearly has the potential to drive new kinds of usage, both from business users and consumers who do things like print photos and news. Finally, there’s also opportunities for developers to create sticky apps – perhaps not on the scale we’ve seen in mobile, but with HP betting the future of its printers on web connectivity, you can bet we’ll see some big winners emerge from the developer community.

HP will dive into these topics at a press conference this morning to kick off Internet Week NY, where I’ll be moderating a panel with a number of the players involved in the new ePrint initiative. We’ll try and bring you video of the discussion later on.

This article is published by Mashable, please read the original article here

Practical application ?
Imagine a traveler arriving to check-in at a hotel whereas the hotel can now print the mobile coupon from the travelers phone for tracking purposes

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