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13 ‘Old-School’ Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow

Posted by TeamITI on April 13, 2010

If you’re a business using Facebook, you’ve probably set up a fan page. Fan pages are specifically designed for businesses and brands that want to connect to customers and prospects on a large scale.

A fan page lets you grow as big as you want, send updates to an unlimited number of fans, and keep the focus on the organization without revealing the administrator behind the scenes.

But once you have your page set up, how do you maximize your fan base and get the most out of your page?

Some social-media gurus think that “old-school” marketing techniques have gone the way of the dinosaur and won’t work on Facebook or other similar platforms. I disagree.

Yes, you have to nix the hardball language and deal with people on a more personal level, but common marketing methods can still give you an edge in social media, especially on Facebook. After all, good marketing isn’t medium-specific. It’s about clear, direct communication.

So let’s look at how you can use some proven marketing techniques to take your page from wimpy to wow and start attracting more fans, encouraging more interaction, and getting more benefit from your Facebook fan page.

1. Advertise your page

Forget the “Build it and they will come” mantra. If you want people to know your Facebook fan page exists, you have to tell them.

2. Blast out a direct invitation

Don’t be shy about it. If you want fans, send an email to your list and say something like, “We’d love you to join us. Click here to visit our page and become a fan.” I know some people will consider that too pushy, but why be ashamed to ask people to be your fan?

3. Build your Facebook brand

Mention your page in brochures, direct mail, business cards, email signatures, advertisements, packing slips, fulfillment materials, everywhere.

4. Share lots of company information

Every fan page includes an Info tab where you can provide a clickable Web address as well as a company overview, your mission, and information about your products and services.

5. Create a landing page with a call to action

Why let people land on a wall that’s filled with random posts and comments?

In the application directory, Facebook provides a special application called Static FBML (Facebook Markup Language), which lets you use basic Web markup code to render just about any Web page you want in a box or a tab.

6. Scream your Web address

At the top left of every fan page, you can upload an image. Most businesses opt for a logo. That’s fine, but it is also the perfect location to show your Web address.

7. Add plenty of content

Direct-mail experts have known the power of content for years, and the same holds true online. The more information and interactive opportunities you provide, the better your page will be at educating, converting, and retaining your customers.

8. Push offers, events, and more

You can use Static FBML for more than a landing page. You can add a little shopping area, special offers, coupons and rewards, event or promotional announcements, job postings—anything you need.

9. Do some “direct marketing”

Unlike groups, where you are limited to communicating with 5,000 members, a fan page gives you the ability to send direct messages to an unlimited number of fans. It’s like email but shows up in your fans’ notification box.

10. Solicit email subscribers

Here we go with Static FBML again. You’ll find it’s the most powerful tool Facebook provides. And if you have an email list, Facebook gives you one more venue for signing up subscribers. Just put the code for your subscription form in FBML to create a tab or sidebar box, or both.

11. Research your fan base

The Insights tool allows you to see metrics on your fans, such as how many comments and interactions you have, the number of active fans you have in various age categories, the growth of your fan base, where your fans live, and more.

12. Research your competition

You research your competitors everywhere else, so why not on Facebook? See what they’re doing to promote their page and engage fans. Take note of the features they’re using, how they interact with visitors, the type of content and how frequently they post, and their growth rate.

13. Take advantage of every feature

Facebook is packed with tools for sharing videos, importing your blog posts, listing events, conducting polls, starting conversations—hundreds of ways to interact.

If you’re serious about making your fan page a destination for customers and fans, take the time to research everything available to you, and use whatever makes sense for your business.

This article is published by MarketingProfs, read the original article here.

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