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Smartphones Projected to Overtake Feature Phones Next Year

Posted by TeamITI on April 9, 2010

Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company.

Although only 21% of American wireless subscribers were using a smartphone as of Q4 2009 compared to 19% in Q3 2009 and 14% at the end of 2008, Nielsen expects smartphones to account for more than half of the US mobile phone market by 2011. Nielsen predicts smartphones will account for 24% of the US mobile phone market in Q1 2010 and rise to about 33% market share by Q4 2010.

Growth will then accelerate in 2011, hitting 40% in Q1 2011 and about 50% by Q3 2011. Based on this rapid increase, smartphones should pass the 50% mark during Q4 2011.

About the Surveys: The 2010 Wireless Smartphone Customer Satisfaction Study Volume 1 and the 2010 Wireless Traditional Mobile Phone Evaluation Study Volume 1 are based on experiences reported by 13,590 traditional mobile phone and 4,480 smartphone owners who have used their current mobile phone for less than two years. The studies were fielded between July and December 2009.

This article is published by Marketing Charts. Click here for more on smartphones and mobile phone satisfaction ratings.


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