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Ten Top Tips for Video Marketing your Online Business

Posted by TeamITI on March 5, 2010

[tweetmeme source=”itimarketing”]Nearly all internet marketing professionals use video as one of the core methods for marketing their business. These ten tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time.

Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.

It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.

First of all, get set up.

When you’re starting out, it’s ok to just use your webcam. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod.

Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.

OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.

#1: Keep your videos short
It’s really important to keep a video just 5 or 6 minutes. If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series.

#2: Post videos on your sales pages
You can use video on your sales page to introduce the main benefits of your product or business opportunity.

#3: Choose your keywords carefully
Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and ensure you include your keywords in headings and tags and description boxes.

#4: Have a clear purpose & structure
Stay on your topic and give added value – unique value if possible – and the videos will convert much better for you. Write down a structure – a set of headings – for what you’re going to cover. Have a script if necessary.

#5: Look at the camera
The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.

#6: Create a clear call to action
You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video.

#7: Encourage comments on your video
One of the best things about video is that it’s very personal, social medium. Visitors may return to your page to see who has commented since their last comment.

#8: Write articles, forum posts and blog & emails about your video
Write a short article (500-1000 words) on the same topic as your video. Then create a short blog post that links to your video.

#9: Make linkages with other content, social sites
It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.

#10: Use time twice by re-purposing and repackaging your videos
Finally, following on from tips 8 & 9…  Put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action.

This article is published by SiteProNews, read the original article here.


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