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Sales driven ‘by mobile internet services, not hardware’

Posted by TeamITI on February 25, 2010

[tweetmeme source=”itimarketing”]

Consumers are becoming more interested in mobile internet services and operating systems than on the actual device they own.

This is according to analysts at Gartner, following the release of a study by the research firm which revealed that Apple and Android were the two biggest success stories of the smartphone operating system (OS) sector in 2009.

Apple’s iPhone OS for its mobile internet enabled handsets surpassed Windows Mobile to claim third place in the OS sales chart, claiming 14.4 per cent market share last year – up from 8.2 per cent in the previous 12 months.

The Google-developed Android platform stood at sixth in the overall smartphone sales list, increasing its share of the sector by 3.5 percentage points over the year.

Carolina Milanesi, research director at Gartner, claimed that mobile internet services and OSs will be increasingly popular with consumers in 2010.

She said: “We can expect 2010 to retain a strong focus around operating systems, services and applications while hardware takes a back seat.”

These predictions come after IDC revealed that smartphone sales grew by 39 per cent year on year in the final quarter of 2009.

Will operating systems and apps become more important than hardware?

This article is published by Velti, read the original article here.


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