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Mobile marketing tipped for further growth in 2010

Posted by TeamITI on February 25, 2010

[tweetmeme source=”itimarketing”]

Adoption of mobile marketing is set to expand significantly over the next 12 months as consumers become more reliant on their handsets.

TMCnet correspondent Calvin Azuri, citing a report carried out by E-mailvision, said that the continued growth of the channel will see it become one of the main drivers of email marketing in 2010.

He claimed that mobile marketing has become a “natural extension” for any multichannel campaign, due to increasing uptake of smartphones and other devices for communication and messaging.

And Mr Azuri went on to state that combining email and SMS marketing strategies can lead to particularly successful campaigns and more effective customer management for brands.

“For example, when an SMS offer is sent to a customer based on an email he has opened, the chances of a sale increases,” he explained.

Mr Azuri’s comments echo those of StreamSend president Dan Forootan, who told industry site MarketingProfs that “complementary media” such as social media, email and mobile marketing should be combined.

Is mobile marketing an essential component of multichannel campaigns?

This article is published by Velti, read the original article here.

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