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9 Things You Need to Know About Mobile and Social Media

Posted by TeamITI on February 24, 2010

[tweetmeme source=”itimarketing”]

Social and Mobile Media are both really booming these days. Here are 9 things you need to know about these types of media.

1. Accelerating change

While Gartner predicts that mobile will be the dominant form of web access worldwide by 2013, today, already, the combination of social and mobile is accelerating that trend, with nearly the same percentage of iPhone owners accessing Facebook through their mobile (71%) as through fixed-line Internet (77%).

2. Social media and mobile are growing

It’s been predicted by eMarketer that mobile and social network users worldwide will grow more than five-fold between 2009 and 2014, rising from 141.4 million users in 2009 to 760.1 million in 2014.

3. It is how we spend our time
48% of time spent on the mobile Internet is on social networking sites.

4. It’s personal
To get the most from mobile it is crucial to fully understand everyone you see, along with their actions. Use mobile analytics to precisely identify measure and personalize websites and apps for each person. Then give everything a social element and learn how people share your service and spread the word.

5. It’s becoming the norm

We conducted a survey of mobile users who viewed ads on our network. We found that over 55% of all feature phone users, 47% of Smartphone users and 38% of iPhone users report using social networks from their phone “often”.
6. It’s frequent
Social networking on mobile is encouraging regular usage – when people use social networks, they do so an average of 3.8 times a day for 42 minutes.

7. It can make mobile inspirational
Using mobile and social media together can add insight to your campaign at the same time as being inspirational.

8. It must be mindful of consumers
If driving users to your online social networking site, be mindful of the user journey. For example, iPhones aren’t Flash-enabled, which could result in a deflating user experience and a missed opportunity for advertisers.

9. It can be integrated

You can significantly add to your overall communications plan by including a mobile element to make your marketing more social. Setting consumers tasks that are relevant to their mobile usage and then providing a forum for comparison or competition can add dynamism to a campaign. the competition. This campaign successfully tapped into the mindset of the mobile consumer, and built on behaviours they were already used to in a very social way.

This article is published by Mobile Marketing Magazine, read the original article here.


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