Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

  • Find us!

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10 other followers

  • Subscribe

  • Newest Twitter updates

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • Add Blog to the Marketing Blog Directory
    List your blog on the Internet's biggest and best Marketing Blog. The Marketing Blog is the premier source for the finding and posting marketing related blogs. Join for FREE!

  • TopOfBlogs

Blogs & Social Media: More content, More Searches!

Posted by TeamITI on February 19, 2010

[tweetmeme source=”itimarketing”]

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing.

Person of Size
The clash between Smith and Southwest began when Smith was recently asked to leave a flight because of his size. He had originally purchased two tickets to ensure he could fit comfortably, but then took a flight on standby on which there was only one seat available. At that point the pilot asked him to deplane. Smith began retelling the event on Twitter; Southwest, for its part, responded within hours with its own side – and apologies.

Neither side were completely satisfied with the outcome or apparently with the limited venue Twitter could provide as both took to their respective blogs for parting words and additional explanations.

More Content, More Searches
Leaving aside such crisis communication tactics – for that is what it was to Southwest judging by Smith’s defenders on Twitter – blogs are still an underutilized tool by companies, according to Social Media SEO. “Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

“And if that content is built around targeted keyword phrases, as most blogging content is, that page becomes an authoritative page in Google that can very easily be found in the top search results by those searching. Or your new blog post can just as easily be shared through platforms like StumbleUpon and Digg.”

OkCupid’s Success
If the content and blog is compelling enough, it could even outperform other online marketing tactics. That was the experience of dating site OkCupid.  To compete against, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success, according to the New York Times.

But then the company started its blog – and a post that set out to debunk conventional wisdom about profile pictures brought more than 750,000 visitors to the site and garnered 10,000 new member sign-ups.

Of course not just any content will do. For the post in question, OkCupid catalogued the photos on more than 7,000 user profiles and looked at how many responses those users received from others. “It found, among other things, that it didn’t matter whether people showed their faces, as long as the photos were intriguing enough to start a conversation.”

This article is published MarketingVOX , read the original article here.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: