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Only Wireless Phones in One-Fifth of US Households

Posted by TeamITI on January 12, 2010

[tweetmeme source="itimarketing"]

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January – June 2009 National Health Interview Survey by the US Centers for Disease Control (via MarketingCharts).

The study also found that approximately 21.1% of all US adults (about 48 million) lived in households with only wireless telephones; 21.3% of all children (nearly 16 million) lived in households with only wireless telephones. Moreover, one of every seven American homes (14.7%) had a landline but still receives all or almost all of its calls on wireless telephones.

Wireless-Only Steadily Increasing

The CDC reports that the percentage of households that are wireless-only has been steadily increasing and rose by approximately 5 percentage points in 12 months, from 17.5% in the first six months of 2008 to 22.7% in the first six months of 2009.

There are additional CDC study findings about wireless-only households regarding demographic differences from the first half of 2009.

Demographic Distributions

In terms of percent distribution of selected demographic characteristics for adults living in households with only wireless telephones, the survey found little change over the past three years, except as related to sex, age, and employment status.

Wireless-Mostly Households

Among households with both landline and wireless telephones, 24.8% received all or almost all calls on the wireless telephones, based on data for the period July through December 2008. These wireless-mostly households make up 14.7% of all households, the study found.

The percentage of adults living in wireless-mostly households has been increasing over time. During the first six months of 2009, nearly 37 million adults (16.2%) lived in wireless-mostly households. Although this prevalence estimate was not significantly different from the estimate for the last 6 months of 2008 (15.4%), it was significantly greater than the estimate for the first 6 months of 2008 (14.4%).

Find the entire article here.


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