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Mobile Commerce: The Next Frontier for Retail

Posted by TeamITI on September 21, 2009

mobile shoppingThis year’s annual summit places a greater focus on mobile than ever before since retailers are increasingly turning to the channel for an intimate connection with customers. “The trends are obvious – customers expect mobile devices to be part of their shopping experience,” said Matt Dion, vice president of marketing at Elastic Path, Vancouver, British Columbia.

At a panel titled, “Mobile Commerce: The Next Frontier for Retail,” Mobile Marketer’s Mickey Alam Khan will moderate a panel that is meant to help retailers looking to tap into the next digital channel for interacting with consumers – mobile.

“This session will prove to retailers that mobile commerce is here and now, and not something that could be put off for another couple of years,” Mr. Alam Khan said. “Consumers have already shown a marked preference for conducting many of their regular chores on mobile phones and shopping is definately one of them.

“To not have a mobile commerce presence is to leave money on the table,” he said.

Read entire article here.


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