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Breaking Free from ‘dotcom Thinking’

Posted by TeamITI on September 15, 2009

Historically, marketers tend to approach every new medium in much the same way as they approached the previous ones. Early TV was like radio with heads. Early websites were static brochureware. And early mobile websites have mostly been scaled-down or stripped back desktop sites (or, worse, the same desktop website stuffed onto a small screen). This “dotcom thinking” has made for some pretty poor mobile web experiences. But it’s fast giving way to a new generation of mobile websites that exploit the unique potential of the medium.

Here are 10 mistakes to avoid when considering a mobile website:

Mistake 1: Treating Mobile Users Like PC Users

Mistake 2: Ignoring the Limitations of the Mobile Device

Mistake 3: Failing to Exploit the Capabilities of the Mobile Device

Mistake 4: Using a .com Name for a .mobi Experience

Mistake 5: Using Frames (and Other Nasty Habits)

Mistake 6: Failing to Test Your Site for Mobile Readiness

Mistake 7: Hiding Your Mobile Web Site

Mistake 8: Not Actively Promoting Your Mobile Web Site

Mistake 9: Running Mobile Campaigns Without a .mobi Presence

Mistake 10: Serving the Same Content in the Same Way to Every Mobile Device

Click here to read the detailed report!


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