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Pizza anyone? Order via iPone application…

Posted by TeamITI on July 17, 2009

pizzahut

Here is an example of how iPhone apps (applications) can be an important and far-reaching marketing platform for your business!

When it comes to trying to harness social media to get an edge in the increasingly brutal fast-food wars, Pizza Hut certainly isn’t alone. But Pizza Hut is somewhat unusual both because of the intensity of its social media focus and because it’s specifically seeking to promote its profile as a social media innovator.

The chain has promoted its hiring of a “twintern” to manage its Twitter and social media presence, as well as the twintern’s first tweet, which was devoted to announcing free stuffed pizza rolls on July 4, to celebrate Pizza Hut’s Facebook fans reaching 1 million.

Pizza Hut has also reported that it has the most-searched food/restaurant site on the Web, and that its average of nearly 4 million visitors a month is by far the largest in the pizza category. The online and social media buzz not only provide a cost-effective means of announcing and marketing product launches and promotions, but is serving the crucial function of getting out the word that Pizza Hut is “the leader in new and emerging ordering formats in the pizza category.”

Pizza Hut’s easy-ordering platforms already included its site, a widget on Facebook, and text messaging. And now, the chain has officially announced the launch of a new iPhone and iPod Touch app, which has been in beta since July 8.

Read entire article here.

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One Response to “Pizza anyone? Order via iPone application…”

  1. […] Pizza anyone? Order via iPone application… « Travel Industry … […]

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