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71 Percent Say They Can’t Live Without Facebook

Posted by TeamITI on July 15, 2009

superconnected

Could you survive without your social networks?

Perhaps underestimating their own ability to adapt — or pick up a telephone — just 29% of Facebook and LinkedIn users say they could “probably do without” the popular networks, according to a new study by Anderson Analytics.

Apparently a somewhat less vital recourse, 35% of the 5,000 U.S. social media users surveyed in May said they could do without MySpace, while a more modest 43% thought life still worth living without Twitter.

Under 35, people rely on social networks for “fun” and contacting friends, while older consumers increasingly view them as indispensable for staying in touch with family and close friends. Correspondingly, the majority — 75% — said Facebook was their most valuable network, followed by 65% who cited MySpace. Only 30% said the business centric LinkedIn was their most valuable network, followed by the 12% who gave it up to Twitter.

“Our research shows that Facebook users clearly understand the value of their network,” said Tom Anderson, managing partner of Anderson Analytics.

Participation in the social media realm is a crucial instrument to maintain and grow your marketshare!

Read here for more revealing statistics from this research study.

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