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Is the mobile web the biggest thing since the desktop web? No, it’s much bigger than that…

Posted by TeamITI on June 29, 2009

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that.

For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006).

Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think about and use their mobile devices:

  • They’re always on.
  • They’re always at hand.
  • They’re always personal, rarely shared.

No other marketing medium can say any of these things, much less all three.

Read this interesting article on and learn about 10 major mistakes you want to avoid in mobile marketing!

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