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Mobile Coupon Trend Beginning to Pick Up Speed

Posted by TeamITI on June 2, 2009

couponObservers of retail technology are always searching for the next innovations that will transform how companies do business.

Some believe that mobile marketing falls into this category. This digital trend has been anticipated for some time and is just now picking up speed with new retail initiatives. It holds the promise of reaching customers in new ways, including with coupons, based on the fact that mobile phones with texting and Internet capabilities have become ubiquitous.

How will we know if mobile marketing and couponing meets its promise? The rates of consumer sign-ups and usage will be key indicators.

Another important factor will be the ability of mobile coupons to support both supplier and retailer needs. The Unilever-ShopRite venture makes good progress on this front by offering not only coupons from the supplier, but also private label ones from the retailer.

Read entire article here.

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