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Social Technologies Are Creeping Into Nearly Every Aspect Of Business

Posted by TeamITI on May 30, 2009

socialmediastrategiesThis is making it incredibly difficult for brands to manage as so many systems –and therefore stakeholders– are looped in willing or not. Here’s some practical advice from top firms:

1) Recognize the trend that social technologies are crossing over to all aspects of the business: Recognize that this technology is pervasive beyond corp comm and marketing as we saw in the last few years.

2) Yet, as things start to get complicated, simplify: Rather than focus on the all of the distinct arenas that social crosses, focus on the trend that customers and their opinions will be part of nearly every aspect of your business –even if you don’t choose for them to be present.

3) Start the culture change now with internal education: The internal culture change is the biggest hurdle for companies. Some traditional media companies are quickly migrating away from print to online, and are conducting internal ’show and tell brown bag sessions’ across the enterprises where people can come from any department.

4) Rather than build a strategy focused on technologies, build around customers and employees: Above all, don’t focus on the technologies themselves, start to train yourself to start and end a discussion with customers (and/or employees) rather than “Twitter”.

5) Organize your company for social: There’s an innovation curve here that your company must jump, but to be successful, you’ll need to change not technology (only 20%) but culture, strategy, process, roles, and how you measure (the other 80%).

Read the entire article on Jeremiah Owyang’s blog.

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