Travel Industry Marketing Conversations

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The Right Time, Right Place for Mobile Marketing is NOW!

Posted by TeamITI on May 20, 2009

iphoneAs new mobile applications are launched on technologically superior mobile platforms like the iPhone and BlackBerry, the travel industry is becoming a prime landscape for the use of mobile functionality from information distribution and alerts to mobile booking capabilities. PhoCusWright’s Mobile: The Next Platform for Travel reviews mobile technologies, explores travelers’ attitudes toward mobile functionality, and quantifies the growth and business value of mobile as a communications and booking channel.

PhoCusWright produced a new report that explores the mobile revolution from all angles and offers insights to launch a successful mobile strategy.

Some travel visionaries already see the mobile platform as a virtual panacea of travel communications.

Companies are launching destination guides, geo-aware advertising and reviews, travel alerts, and even booking tools, all on mobile devices.  These new innovations are a foreshadow or new technologies that will significantly alter the way consumers search, shop and buy travel.

And…after years of waitign for mobile technology to have an influence on travel, consumers worldwide are finally adopting advanced devices in large numbers.

While existing mobile travel applications largely treat mobile devices as simply an additional access point for existing content, the next generation of mobile applications, currently under developement, begin to serve the real-time needs of the mobile traveler. According to PhocusWright, travel transactions conducted by mobile devices are expected to reach 160 million in 2010!

If today’s major travel players are not at the heart of innovation, new players will emerge to take their place in the mobile travel space.


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