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Travel Industry One Step Closer to Identifying ‘Face of Travel’

Posted by TeamITI on May 7, 2009

Contest to Identify New Spokesperson Receives Hundreds of Video Submissions

WASHINGTON, DC —  With over 200 video submissions received to date, the U.S. Travel Association is one step closer to announcing the winner of the “Faces of Travel” campaign. The contest, which closed on May 1, is a nationwide search for the industry employee that best represents the vitality and importance of travel in America.

“We are thrilled to see the enthusiasm and excitement around this initiative and are looking forward to identifying the face of travel,” said Roger Dow, president and CEO of the U.S. Travel Association. “From a struggling economy to anti-travel rhetoric to the swine flu outbreak, travel is taking its punches. This industry is critical to America’s economic success and the new ‘face of travel’ will enable us to better make our case.”

During the next phase of the contest, a panel of three travel industry and public speaking experts will review the videos and choose several potential finalists that best represent the travel industry. The top submissions will then be posted on the Web site, www.meetingsmeanbusiness.com/facesoftravel, and the public will be allowed to vote for their favorite submission from Monday, May 18 at 9 a.m. EST through Friday, May 24 at Noon EST. Votes will then be tallied and the U.S. Travel Association will announce the winner of the $5,000 prize in early June.

The U.S. Travel Association launched the “Faces of Travel” campaign following criticism of business meetings and events, which has created paralysis in the marketplace and led to nearly $2 billion in direct travel industry losses in the first two months of the year alone. The unintended victims of these cancelations are American workers and the communities that rely on travel for jobs and tax revenue. This initiative allows employees in the travel industry to submit brief videos detailing why travel is vital to them, their company and their community and how they help to build a stronger American economy. The winner will be a spokesperson for the campaign, and interact with the media, policymakers and other stakeholders. For more information on the “Faces of Travel” initiative visit www.meetingsmeanbusiness.com/facesoftravel.

ustravel.org

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