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Who Says SMS is for Teenagers only?

Posted by TeamITI on April 27, 2009

The chart below shows the distribution of SMS users by age. It turns out that 50 percent of SMS users are aged 35 or over, and 75 percent are aged 25 or over. Marketers should avoid pigeonholing mobile as exclusively for youth.

However, marketers should take age-targeting into consideration when running campaigns.

sms

Download the entire article and learn: “More than 50 percent of WAP users are above age 34,and one in 17 WAP users is over 65.”

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